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Marketing Plan for Affordable Housing
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A 10 page marketing plan for concentrated home building. Materials and labor costs are higher than ever before, but there is a real need for affordable housing that serves that middle ground between public low-income housing and the soaring transitionals going up on postage-stamp sized lots in developments across the nation. A niche has opened to the builder committed to quality and to holding down costs where ever possible, as many would-be home buyers find most new housing beyond their reach. Building in accordance with the standards of government-backed lenders assures acceptance by nearly every mortgage broker, many of which are seeking additional funding opportunities themselves as the wave of refinancing and upper-end new home purchases slows. Bibliography lists 7 sources.
Filename: Affordh.wps

Marketing Plan for Al Gore
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8 pages in length. When marketing a candidate, a marketing strategy is developed using the "four Ps" - product is politics of the campaign platform; push marketing; pull marketing and the last P is polling. Within this paper we will discuss the strategies by covering the organizational issues, including the choice of people, setting up a task chart, issue positioning, monitoring activities and the role of fund-raising. In addition, we will consider the strengths and weaknesses of Al Gore as well as the advertising and communications strategies necessary to market him. Bibliography lists 5 sources.
Filename: JGAagore.wps

Marketing Plan for Alternative Beverage Product:
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This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Filename: GSCocaco.rtf

Marketing Plan for an Independent Consulting Firm
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7 pages in length. The business plan helps to envision strengths and weaknesses of your new business and to make appropriate changes where necessary. The market analysis will include the description of the target market, the industry trends and the competition. For instance, in the independent consulting business exactly who is the target market? These questions and strategies as well as others will be considered in the opening of a new firm in independent consulting. Bibliography lists 3 sources.
Filename: JGAmarcn.wps

Marketing Plan for an Independent Consulting Firm
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7 pages in length. This excellent paper will serve to help envision strengths and weaknesses of a new business and to make appropriate changes where necessary. The market analysis will include the description of the target market, the industry trends and the competition. For instance, in the independent consulting business exactly who is the target market? These questions and strategies as well as others will be considered in the opening of a new firm in independent consulting. Bibliography lists 6 sources.
Filename: JGAmarcn2.wps

Marketing Plan for Blue Breeze Wind Park
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This 6 page paper develops a marketing plan for a company selling power with the provision and running of wind turbines. The initial primary market is farmers and ranchers with power companies targeted later in the company’s development. The bibliography cites 4 sources.
Filename: TEbluebr.rtf

Marketing Plan for California Financial Computing, Inc
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A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources. Mktgcal.wpd.
Filename: Mktgcal.doc

Marketing Plan for California Financial Computing, Inc
[ send me this paper ]
A 12 page paper discussing a software company's need for changing their marketing focus. The primary source of the success of the business has been their relationship with the savings and loans financial institutions in the state of California. Those institutions are quickly diminishing in number, however, as federal regulations prohibiting wide geographical coverage by mainstream banking have been relaxed and merger activity has increased to levels never before seen. The company believes that their continued success depends on their ability to also serve the more standard branch of banking, and sees the Year 2000 problem as an opportunity to aid their entry into that market. Bibliography lists 10 sources.
Filename: Mktgcal.wps

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