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Papers On Business - Management
Page 923 of 1610

Marketing Plan for the Center for Business Excellence
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A 10 page marketing plan for The Center for Business Excellence (CBE), a nonprofit organization located and incorporated in New Jersey, which exists for the purpose of promoting sustainability in business, sustainable development and the triple bottom line business model. Its target market is big business. CBE seeks to educate business leaders in the desirability of greater attention to environmental and social matters, while also providing specific business case examples that can deal directly with the objection that sustainability measures are too costly. CBE plans to raise $50,000 and have 1,000 committed volunteers within two years, goals that are quite attainable. CBE will enlist the assistance of two local companies, Dow Chemical and 3M to assist in recruiting corporate program attendees. Bibliography lists 3 sources.
Filename: KSmktgPlCBE.rtf

Marketing Plan for the Cutty Sark
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This 16 page paper outlines a marketing plan for an aging British tourist attraction located at Greenwich. The Cutty Sark is a well known tourist attraction, but it is also one in need of renovation which is going to cost £8 million. With little government help the Cutty Sark needs to be marketed in such as way that these funds can be raised. This paper analyses the macro and micro environment using a PEST and a SWOT analysis which includes a look a the competition as well as the more general factors, such as the impact of September the 11th. The paper then looks at how this information can be used to develop a marketing plan which includes the development of product expansion and market expansion with new events and products and new markets targeted. The bibliography cites 14 sources.
Filename: TEcuttys.rtf

Marketing Plan for The Great Western
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This 14 page paper is a marketing plan for a hotel and entrainment venue in Australia, housing an indoor rodeo. The paper looks at the current environment, performs a SWOT analysis, develops marketing objectives and then develops three marketing strategies that could be used to increase attendance and decrease costs. The bibliography cites 6 sources.
Filename: TEgreatw.rtf

Marketing Plan for the Lottery
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This 16 page paper looks at the lottery in the UK run by Camelot, where there are falling sales and there is the need to development a new marketing campaign. The paper starts by outlining a fictitious new campaign, then looks at the structure and roles of the advertising agency staff. The trends in marketing communication are then outlined and consideration is given to the way the internet may impact on the purchasers and the retailers. The final part of the paper looks at a marketing schedule and the weaknesses of the plan. The bibliography cites 11 sources.
Filename: TElottery.rtf

Marketing Plan for the Sun Disk
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun Disk is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSunDsk.rtf

Marketing Plan for the Sun-o-Matic
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An 8 page paper presenting a marketing plan for a new leisure product. The Sun-o-Matic is a platform for a lawn chair which provides a solid base for the chair but also provides a remote control so that the chair's occupant can adjust the chair's orientation without the need to rise from the chair. Bibliography lists 4 sources.
Filename: KSmktgPlSun-o.rtf

Marketing Plan for the World Wildlife Fund
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This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the charity and its market to attract donations and then presents a potential marketing plan to introduce a new product to raise funds. The bibliography cites 7 sources.
Filename: TEWWFmarketing.rtf

Marketing Plan for the World Wildlife Fund
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This 17 page paper is a marketing plan for the World Wildlife Fund, (WWF). The paper starts by looking at the organization and considers its current situation, the target market and the competitors. A new strategy is then suggested, presented using the 4 P's and 6 M's. The plan ends with the presentation of the financial forecasts. The bibliography cites 8 sources.
Filename: TEWWFmar.rtf

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