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Papers On Business - Management
Page 928 of 1610
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Marketing Research Proposal
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This 10 page paper is a sample proposal. The proposal is to carry out research for a holiday company. The paper outlines the brief, the objectives, the research deign, data collection, data analysis, timetable, budget and consideration of personnel. The bibliography cites 14 sources.
Filename: TEmarpro.rtf
Marketing Research Proposal Targeting a Specific Population
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This 10 page report discusses the issues surrounding marketing research and a proposal for the appropriate market research as associated with a home office work chair designed, produced and marketed by the fictitious company 'HomeWorkInk' for the female home office owner. Bibliography lists 10 sources.
Filename: BWmkt.rtf
Marketing Research Study Critique
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A 3 page research paper/critique of a market research study that addresses the features of what constitutes an effective Yellow Page ad. Fernandez and Rosen (2000) conducted a study that recruited 601 patrons of shopping malls in three cities to give their view on simulated Yellow Page ads. The ad information pertained to either florists or caterers, was generally stated or pertained to the product involved, with some ads containing color and some without color (Fernandez and Rosen, 2000). This research found that businesses that advertised using color in their ads were more likely to be called by the study respondents than businesses whose ads did not use color. Bibliography lists 2 sources.
Filename: khyepgad.rtf
Marketing Research Study; Marketing Techniques Used by NBA Teams
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This is 4 page paper reviews a research article investigating the marketing of NBA teams. The paper summarises the article which assesses the value of different marketing techniques to increased attendance gains as it is perceived by the NBA marketers and the attendees. The bibliography cites one source.
Filename: TEnbamark.rtf
Marketing Rogaine in Italy
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A 5 page paper discussing the advisability of marketing Rogaine in Italy. In recent years, Italy has become a focal point of increasing levels of international trade. Some of the "family business" fashion houses have become multinational corporations, and some of America's largest retailers have opened numerous locations in Italy. The Italian culture and view of how life should be has long been stereotyped, even if somewhat unjustly. In these days of political correctness, stereotyping is always dangerous, but indications are that Italy presents a ready market for Rogaine. Bibliography lists 6 sources.
Filename: ItalyRog.doc
Marketing RotoZip®
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A 7 page marketing plan. Handyman Stores is a three-location hardware business in the Southeast, in an area that has been experiencing rapid growth that is expected to continue for several years. The company has survived entry of large retailers such as Lowes and Home Depot, but it has suffered in the ensuing years. Contractors are least able to invest nonproductive time in trips to the large retailers and can benefit the most from this product that can aid them in becoming more productive in their work. Handyman plans to target this busy segment first, followed by business crafters and then homeowners. The plan discusses area demographics; marketing strategies, objectives and measurement; and includes a SWOT analysis.
No sources listed.
Filename: KSRotoZip.wps
Marketing Sainsbury’s in the US
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This 3 page paper considers the way Sainsbury’s could market themselves in the US to compete in a very different market but still use the core competences the company has in the UK. The bibliography cites 4 sources.
Filename: TEsainsUS.rtf
Marketing Services
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A 3 page paper discussing differences in marketing services and
marketing products. Some services, such as computer repair and home maintenance, are purely
service. Other services, such as pizza delivery, are disguised as being product-oriented but in fact
are providing a service that often is more valuable to the customer than is the product on which
that service is delivered. Any service company needs to address the same "four Ps" in marketing
that product-oriented companies must use. Price, product, place and promotion all are integral to
the successful marketing of services. In the end, the "product" of a service organization is a
satisfied customer. Bibliography lists 3 sources.
Filename: KSmktgService.wps
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