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Papers On Business - Management
Page 932 of 1610

Marketing Study Questions
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A 15 page paper discussing several advertising and market research topics, including marketing to children, conducting quantitative research and conducting an effective qualitative research interview. Questions provide scenarios that the writer evaluates and then offers alternative approaches while offering support for the alternatives suggested. Bibliography lists 11 sources.
Filename: KSmktgQuest.wps

Marketing Sunscreen In The Caribbean Common Market
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A 10 page analysis of the market climate in Jamaica and the Bahamas for the introduction of a high-end sunscreen product. The tourist trade in the entire area is growing, and both countries are attracting visitors from areas that were formerly uncommon for the islands of the Caribbean, such as of the Western European nations of Great Britain and Germany. Aside from increased sales and increased exposure, the benefit of taking the product international via entry into the Caribbean market is the same growing numbers of Western European tourists and the likelihood of those tourists wanting our products available through other outlets closer to them. Bibliography lists 7 sources.
Filename: Sunscree.doc

Marketing Surf Classes for Billabong; A Marketing Plan
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This 5 page paper is a marketing plan for Billabong to launch a new product; surf classes along benefiting from a strategic alliance with Weight Watchers. An integrated marketing plan is proposed and potential measures are outlined. The bibliography cites 12 sources.
Filename: TEbillabong1.rtf

Marketing Sustainability in Food Products
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A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.
Filename: KSmktgSusFood.rtf

Marketing Target Inc.
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This 7 page paper is written in three parts to develop a general marketing plan for target. The first, and shortest part of the paper defines the way the target market is defined and a potential tag line for sales. The second part of the paper looks at four objectives to be tackled, including their measurement, these are the enhancement of customer service, the sale of two subsidiary companies, the development of the returns policy and further investment and expansion. The last part of the paper considers the channels of distribution and how these can be supported by marketing. The bibliography cites 5 sources.
Filename: TEtargetm.rtf

Marketing Technology; The Impact on the UK Supermarket Industry
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This 9 page paper examines the way in which marketing technology as impacted and changed the UK supermarket industry. The paper looks at the use of data collections through loyalty card schemes and the way this information is mined to create useful marketing data to facilitate fine target marketing. This strategy is argued as the main source of Tesco’s current dominant position. The paper considers the impact on the way companies operate and the structure of the industry. Internet market is also briefly considered. The bibliography cites 6 sources.
Filename: TEtescoloyal.rtf

Marketing the Automobile Association
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A 10 page paper discussing marketing issues for the United Kingdom’s Automobile Association (AA). This is a membership-based motoring organization that provides motorist assistance for any breakdown, and will provide customer service representatives that can identify customers’ immediate needs and suggest AA services that can meet those needs. The paper discusses the organization’s services and the marketing mix to suggest actions AA can take to identify customer wishes, thereby enhancing its competitive advantage. Bibliography lists 12 sources.
Filename: KSmktgAutoUK.rtf

Marketing the Blackberry Storm
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This 5 page paper looks at the marketing of RIM's Blackberry smart phone. The product itself is considered in terms of product category, the segmenting, positioning and target market are discussed along with distribution channels and a potential marketing strategy is identified. The bibliography cites 4 sources.
Filename: TEblackberry.rtf

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