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Papers On Business - Management
Page 933 of 1610

Marketing the Body Shop
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This 10 page paper consider how a new marketing plan may be developed for The Body Shop. The writer considers the target market, segmentation, products and also the values and culture of the company, which include an anti-advertising attitude, in order to develop an original and new national campaign. The bibliography cites 6 sources.
Filename: TEbodys.rtf

Marketing the Bold House Hotel
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A 5 page paper discussing approaches to improving the occupancy rate of a 22-room hotel in rural England a few miles from the coast. The hotel has been neglected and is rather shabby. The new owners have invested their life savings into it and wish not to borrow large sums to refurbish it. The paper suggests contacting former customers, former business contacts and former London neighbors; expanding the bar to add a second pub to the small town; and making the conference room available to local public and private groups so that the hotel becomes a real part of the community. No sources listed.
Filename: KSboldHouse.wps

Marketing the Brand
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A 5 page paper discussing brand building. Kleenex®, Band-Aid® and Coke® all marketed their brands too well over the years. To many, every tissue is a Kleenex®, and every small plastic or fabric bandage is a Band-Aid®. Judicious use of marketing communication can create the enviable position that Coca-Cola enjoys in its industry. "Over marketing," such as that which has occurred with Kleenex® is not all bad either. Consumers still are more aware of the brand's name, but the company likely has overspent in taking its message to the consumer. Bibliography lists 5 sources.
Filename: KSmktgBrand.rtf

Marketing The Chevrolet Cavalier & Malibu
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A 9 page marketing analysis. GM is not the only company to discover the economic joys of giving their customers what they want, but it is certainly the largest. After years of being totally separated from their target market, providing what they guessed the customer wanted despite being able to clearly see what was selling and what was not (they were mostly GM cars), GM appears to have finally learned the rewards of targeting a specific market and then meeting its needs. The company's intent of rediscovering market niches they had long ago abandoned or lost sight of seems to be working not only in their favor, but in their customers' too. Bibliography lists 5 sources.
Filename: Chevy.wps

Marketing the Corvette
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A 4 page paper examining the current marketing environment for the Corvette and suggesting future marketing plans. The paper provides a PEST analysis and suggests that of the marketing mix, GM focus solely on the product. Corvette fans will provide their own promotion, and price and place are of little issue for the true Corvette aficionado. Bibliography lists 3 sources.
Filename: KSmktgVette.rtf

Marketing The Figurative Sculpture Art Of Kelly Borsheim
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5 pages in length. The writer discusses Internet marketing as it relates to the artist's endeavors. Bibliography lists 3 sources.
Filename: TLCkelly.doc

Marketing the Frigidaire Front-Loading Washing Machine
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A 3 page paper discussing a case study of Frigidaire's experiences in marketing the front-loading washing machine it introduced in 1996. The paper recommends that the company highlight the benefits that the consumer can expect directly, rather than addressing only the environmental benefits of the front-loading washer. Bibliography lists 1 source.
Filename: KSmktgFrigWash.rtf

Marketing the Great Western
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This 10 page paper is a marketing plan for a hotel in Queensland Australia that houses an indoor rodeo and wants to increase attendance and income from bull riding events. The paper looks at the environment, creates some marketing objectives and then proposes a marketing strategy. The bibliography cites 5 sources.
Filename: TEgwestern1.rtf

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