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Papers On Business - Management
Page 934 of 1610

Marketing the Harley Hydrogen Cycle
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A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 1130 cc motor developed for the VROD series. EPA and California emissions requirements for motorcycles become much more stringent in 2008 and again in 2010; the product will be marketed first in California because of that state's existing and still-developing "hydrogen highway." Bibliography lists 4 sources.
Filename: KSmktgHarHyd.rtf

Marketing the iPod
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A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has managed iPod's product life cycle masterfully. It controlled every aspect during the high-growth, high-revenue stages, opening the way to third party product and service providers only after the iPod reached maturity. The efforts of these outside entities will assist Apple in keeping the iPod out of the decline stage of its life cycle for some time to come. Bibliography lists 6 sources.
Filename: KSmktgiPod.rtf

MARKETING THE JUICE BAR
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This 10-page essay focuses on a marketing plan based on the launching and success of a juice bar in Canada. Topics discussed for the business' succes include the target audience, a competition analysis, customer retention and use of the 5Ps -- product, price, promotion, placement and public relations. Bibliography lists 5 sources.
Filename: MTmarjui.rtf

Marketing the Millennium Dome
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A 5 page paper discussing the deficient marketing of Britain's Millennium Dome. Amid claims that its marketing was elitist, senior management persisted in shooting its own collective feet. It railed against negative press, but would not allow the press to gain enough information even to write about the Dome. The attraction may never have had hope of gaining 12 million visitors, but it is likely that the total could have been far higher than 6 million had marketing been more competent. Bibliography lists 5 sources.
Filename: KSmillDome.wps

Marketing the Q1 Handheld Device
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This 6 page paper examines the Q1. A marketing plan is discerned. Market segmentation is discussed. Bibliography lists 3 sources.
Filename: SA643Q1.rtf

Marketing the Saab
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10 pages in length. Saab is an intriguing car and never fails to turn heads when seen on the road. Though it has been redesigned for 1997, the car was much like the basic Volkswagen beetle for years--it was distinctive in its styling and never changed. The reason it turned heads was because it was distinctive, but also because the sight of one was so unusual. That sight has become even more unusual over the past ten years, but Saab is introducing a new sedan in the spring of 1998 the company hopes will propel them to sales of 150,000 cars worldwide by the year 2000. The US is Saab's largest market, including their home country of Sweden; the ultimate success of the new sedan depends largely on how it is accepted here. Bibliography lists 9 sources.
Filename: Marksaab.wps

Marketing the Small Business
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A 5 page paper presenting an abbreviated marketing plan for a five-year-old family business providing a variety of consumer products. The paper addresses objectives; customer and competitor targets; product features, core strategy and implementation; and the marketing mix. Bibliography lists 4 sources.
Filename: KSmktgPlSmBiz.rtf

Marketing Through Stories: A Comparison of Buttery Spreads
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This 7 page paper focuses on a book called The Omnivore's Dilemma but then goes on to do an actual investigation on spreads. The spreads are evaluated for the honesty in advertising. Bibliography lists 2 sources.
Filename: SA820mkt.rtf

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