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Papers On Business - Management
Page 937 of 1610

Marketing Traditional Chinese Medicine
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A 9 page paper discussing the feasibility of Good Health Hong Kong, manufacturer of formulations used in traditional Chinese medicine and operator of traditional pharmacies, expanding to London, San Francisco, New York and Sydney. The paper discusses the rise of the mainstream medical community in the US, the trend toward increased patient involvement in their own health care and the growing interest in traditional Chinese medicine formulations and techniques throughout the West. Australia is the most liberal of the three nations; England's medical community is trying to honestly assess traditional Chinese medicine; the medical community in the US continues to discount any value at all. Increased patient involvement in the US provides a positive environment there. Bibliography lists 6 sources.
Filename: KSmktgChinMed.wps

Marketing Trainers
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This 11 page paper looks at the market for trainers or sports shoes, considers the motivation of the buyers how consumers may the decision to make a outraces and considers what impact this will have on the way marketing should be undertaken by companies in this sector. The paper uses examples from Nike, Reebok and Adidas to illustrate the points raised and show how marketing may be most effective in appealing to the buyers in this market. The bibliography cites 10 sources.
Filename: TEtrainers.rtf

Marketing Trends in Singapore
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An 8 page paper discussing factors of which marketers must be aware when promoting their products and services in Singapore. The same rules of marketing necessary in any other mature economy apply to Singapore as well. The marketing mix, segmentation and knowledge of the customer all are operational. Likely the most important single factor of marketing in Singapore that marketers must heed is that the people and the economy are far more sophisticated than those of many of Singapore’s neighbors. Bibliography lists 11 sources.
Filename: KSmktgSinga.rtf

Marketing Triumph Motorcycles
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A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was making 33,000 motorcycles annually and planning for future growth. The paper recommends that Triumph focus on middle-aged men, women and younger men as well as Bibliography lists 12 sources.
Filename: KSmktgTrium.rtf

Marketing Tutorial / Petroleum Convenience Store
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A 15 page paper discussing eight specific aspects of marketing including, but not limited to, developing a market plan, using market research, segmentation, pricing products and services. The focus is on petroleum/convenience stores which represent a different type of service. Bibliography lists 6 sources.
Filename: Petrocon.wps

Marketing Using Maslow's Hierarchy of Needs
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This 3 page paper examines each level of Maslow's hierarchy of needs with regard to market segmentation and product placement. Bibliography lists 7 sources.
Filename: HVMarMas.rtf

Marketing Vegetarian Dog Food
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This 5 page paper is an outline for a marketing campaign to launch vegetarian dog food. The writer includes the setting of targets, the identification of the target market, and outline for the campaign and guidance on how the effectiveness of the campaign can be measured.
Filename: TEdogfod.wps

Marketing Vegetarian Dog Food
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This 7 page paper considers how a new vegetarian dog food could be marketed. The paper identifies the target market and uses the 4 P's model of product, placement, promotion and price to design an original marketing plan. The bibliography cites 4 sources.
Filename: TEvegdog.rtf

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