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Papers On Business - Management
Page 938 of 1610

Marketing Victoria's Secret®
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An 8 page paper discussing this company's marketing strategies. Victoria's Secret is just over twenty years old and has been the nation's leading luxury lingerie retailer for more than half that time. The company and the products have an allure that are uniquely those of Victoria's Secret. The company is so entrenched in its market that it has virtually no direct competitors. Bibliography lists 7 sources.
Filename: KSVicSecret.wps

Marketing Video Games in Singapore
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A 10 page paper examining the advisability of attempting to market proprietary home video games in Singapore. As a member of the Association of Southeast Asian Nations (ASEAN), Singapore leads the world's fastest-growing economic region. Though 78% of the Singapore people are of Chinese descent, they actively keep their identity separate from the Chinese though they nurture an economic alliance. English is the official language, and the people make extensive use of the Internet—school children can even get state-sponsored online math tutoring. There is no language barrier, the people are technologically sophisticated, they have more disposable income than other people of the region, and they demand high quality. In all substantial respects, marketing this product in Singapore would bear little difference from marketing this product in the US. Bibliography lists many relevant sources.
Filename: Singapor.wps

Marketing Videos in the Digital Age
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A 5 page paper discussing the marketing team's focus of understanding and growing the market, which here is the video market. In this day of higher-tech options, many claim that the video segment of the entertainment industry is gone. They maintain that items of greater technology have left the lowly video in the dust, and that its days are numbered. While it certainly provides greater challenges than in the past, the paper discusses online transactions and, greater attention to DVD and recognition of other trends as being beneficial for the industry's retailers. Bibliography lists 6 sources.
Filename: KSmktgVideos.wps

Marketing Washing Detergent
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This 7 page paper is a basic marketing paper showing the student how to determine the target market for a washing detergent, looking at the demographics and then considering how influences such as psychological, social and economic factors will impact on the consumers behaviour towards the product.
Filename: TEdemmark.rtf

Marketing Wine-Country Juices
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A 5 page paper discussing how a Pacific Northwest winery could add a line of high-end nonalcoholic juices to its production for added revenues. The wine industry has been in a slump for some time, and this line is seen as being an effective means of increasing revenues while the industry is in recovery. The juices will be under private label so as not to dilute the brand of the Pacific Northwest winery producing them. Bibliography lists 5 sources.
Filename: KSmktgWCoolr.rtf

Marketing Z-Coil Shoes
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A 6 page SWOT analysis of marketing Z-Coil shoes, which place a coiled spring under the wearer’s heel. The paper concludes that the company should create an alliance with an industry group such as nurses, offering discounts from the high per-pair cost. The purpose of the discounts would be to place more pairs in use and to encourage word-of-mouth advertising. Bibliography lists 5 sources.
Filename: KSmktgZcoil.rtf

Marketing's Environmental Impact
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A 11 page research paper examining marketing's tendency to focus only on short-term gains from advertising as it relates to environmental advertising. Though no clearly-defined environmental advertising standards exist, states' attorneys-general have had success in controlling blatantly deceptive environmental claims in advertising, basing their charges on the long-standing requirements for truth in advertising. Bibliography lists 7 sources.
Filename: Envmktg.wps

Marketing's Environmental Impact / Book Review
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A 7 page essay examining environmental marketing. This paper's approach is consistent with Theodore Levitt's definition of the purpose of business (as presented in Levitt's 1983 publication, 'The Marketing Imagination.' According to Levitt, any business exists solely for the purpose of creating and keeping a customer. The purpose is not to produce as much as possible, or even to make as much money as possible. Levitt contends that if a business Keeps the customer; the profits will follow. No additional sources cited.
Filename: Myopia.wps

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