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Papers On Business - Management
Page 939 of 1610

Marketing's Importance In The Modern World
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A 14 page research paper on how businesses use marketing in order to be more successful. The paper examines the effects of marketing in 3 major categories: retail business, Internet commerce and environmental marketing, and stresses the value of marketing when it is conducted with integrity. For the lack of integrity, Mobil Corporation is used as an example of deceptive environmental claims. Too many businesses forget the admonition of Theodore Levitt, that the sole purpose for the existence of any business is to first create, and then to keep a customer, letting profits follow as the business grows. Keeping the customer is the job of others; the creation of that customer is the realm of marketing. Bibliography lists 6 sources.
Filename: Mk.wps

Marketing's Importance To Small Business
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A 6 page paper identifying and relating the importance of major marketing concepts to the success of the small business. A Los Angeles executive gift service is used as example throughout. The business desparately needed to expand its customer base and employed the services of a marketing consultant who failed to consider all the needs of the business and the market targeted. Another consultant explains what went wrong and why. Bibliography lists 7 sources.
Filename: Market.doc

MARKETING, HEALTH CARE AND ETHICS
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This 4-page paper answers various questions as they pertain to marketing and health care. The questions include whether marketing is meant to deceive and parameters of marketing under HIPAA. Bibliography lists 2 sources.
Filename: MTmarkheal.rtf

Marketing: Mercedes-Benz E Class Versus Lexus Gs Series
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This 8 page paper compares the marketing strategies of these two companies. Specific topics include: target markets; relationship marketing; promotional strategies; marketing mix, such as product, promotion, distribution, selling, public relations, pricing strategy; a comparison of Web sites and the audience they seem to be targeting; international marketing and recommendations for Mercedes to compete better with Lexus. Bibliography lists 12 sources.
Filename: PGmrlx.rtf

Marketing: Some External Environmental Factors
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A 5 page paper discussing three external environment factors affecting global and national marketing efforts. External environmental factors can be crucial to the marketer's ultimate success in promoting a specific product or organization. The purpose here is to examine the roles of social, economic and technological factors, and to provide examples of each. Nike, McDonald's and Wal-Mart provide the examples. Bibliography lists 5 sources.
Filename: KSmktgExtExamp.rtf

Markets For Hydroponic Produce
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This 8 page essay discusses hydroponic lettuce. First, a brief background is provided which includes the reasons hydroponics are not well-thought of in the United States. A marketing plan is offered which identifies the benefits of hydroponically grown lettuce, potential markets, the benefits to those customers, and finally, strategies are offered for enticing them to purchase the product.
Filename: Hydropon.wps

Marks & Spencer; A Case Study of Retailing Problems
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This 20 page paper takes and in-depth look at Marks and Spencer's. Starting with the companies financial position and the direct directors roles and remuneration package the paper goes on to consider they way in which the retail company lost focus on the market it was serving and has had to change direction. The paper includes one hart and the bibliography cites 12 sources.
Filename: TEmarksp.wps

Marks & Spencer; Potential Strategies and Risk
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This 3 page paper is written in two parts. The first part of the paper suggests and strategies suitable for Marks and Spencer to use when dealing with the risks they face internally and externally. The second part of the paper summarises the most serious risks the company faces. The bibliography cites 4 sources.
Filename: TEMSrisk.rtf

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