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Papers On Business - Management
Page 947 of 1610

McDonald's "I'm Lovin' It"
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A 4 page paper critiquing the "I'm Lovin' It" advertising campaign. The paper includes management's goals, product positioning and McDonald's ability to compete not only with other leading fast food businesses, but also in the "fast casual" segment of the restaurant industry. Bibliography lists 1 source.
Filename: KSmktgMcDLovn.rtf

McDonald's - Analysis
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This 9 page paper responds to three specific questions: McDonald's global performance, which includes a brief overview of the history of McDonald's and the fast food industry and also identifies challenges the company has been facing in recent years. This section also provides data regarding the company. The second topic is an evaluation of some of the causes for McDonald's problems right now and includes an analysis according to Porter's model. Other forces and threats that are not necessarily categorized in the five forces are discussed. The last topic includes recommendations for the company. Data are included. 1 Appendix reports fiscal data regarding profit margin. Bibliography lists 14 sources.
Filename: PGmcd2.rtf

MCDONALD'S -- AN INTERNATIONAL ANALYSIS
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This 7-page paper gives an international view of McDonald's, and talks about its product, capabilities and what can be done to improve them. Bibliography lists 3 sources.
Filename: MTmcdinter.rtf

McDonald's / Case Study
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An 8 page study of McDonald's and the trend towards globalization. The company's history, present, and future growth are examined with emphasis on common principles of international business. Financial data is provided and the company's strong points and weak points are assessed with relevance to all aspects of the marketing mix.
Filename: Mcdonald.wps

MCDONALD'S AND BURGER KING AND MARKETING
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This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
Filename: MTmcdoburg.rtf

McDonald's And Burger King Franchises In Syria
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6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
Filename: TLCBkMcD.rtf

McDonald's and International Business
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This 11 page paper describes McDonald's as a conscientious international business group as far as its impact on foreign nations in which it does business. Describes the nature of the business as well as the economic impact and development in the countries in which it operates. Bibliography lists 12 sources.
Filename: JGAmcdnl.wps

MCDONALD'S AND ITS DISTRIBUTION SYSTEMS
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This 4-page paper discusses McDonald's Corp. distribution network and suppliers. Bibliography lists 4 sources.
Filename: MTmcdadist.rtf

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