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Papers On Business - Management
Page 948 of 1610

McDonald's and Its Investments
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This 4 page paper looks at the McDonald's corporation and some of its events. How it might finance changes in the future is discussed. Bibliography lists 3 sources.
Filename: SA649M.rtf

McDonald's and Its Marketing Tactics
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This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliography lists 3 sources.
Filename: SA836McD.rtf

McDonald's And Marketing - Article Review
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This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.
Filename: PGmcdad.rtf

McDonald's And Obesity
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An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the general issue of obesity in the world, what McDonald's could do and what it has done to address the issue of obesity. Bibliography lists 14 sources.
Filename: PGmcdob2.RTF

McDonald's and Obesity; A Case Study
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This 4 page paper looks at the problems faced by McDonald's and its’ association with unhealthy food and obesity. Answering questions set by the student paper discusses the problems of using a cartoon character to advertise to children, the potential of a law banning fast food advertising to children, whether or not advertising should be banned even if obesity rates in children are not falling in countries which have a ban in place and the problem is that the company has faced in the UK trying to overcome its unhealthy image. The paper ends with some commendations for a short-term and long-term strategy. The paper is based on a case study provided by the student
Filename: TEMcDunhel.rtf

MCDONALD'S AND PRODUCT MATRIX
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This 4-page paper discusses McDonald's Corp., its target market and products. By examining a product matrix, the paper clarifies these issues and their importance to the corporation. Bibliography lists 2 sources.
Filename: MTmcdproma.rtf

MCDONALD'S AND SWOT ANALYSIS
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This 10-page paper discusses McDonald's through a SWOT analysis. Also discussed are ways in which the company can improve its efforts. Bibliography lists 10 sources.
Filename: MTmcdswota.rtf

McDonald's as a Model of Excellence
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This 7 page paper provides several models of analyses when evaluating McD's for its stellar corporate organization and strategizing. The McKinsey 7-S model is used along with a SWOT analysis and an evaluation uses Porter's Five Forces Model. Bibliography lists 10 sources.
Filename: SA245McD.rtf

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