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Papers On Business - Management
Page 953 of 1610

Measuring Brand Equity
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This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.
Filename: TEbequity.rtf

Measuring Car Quality
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This 4 page paper examines an article that looks at a report on JD Power and Associates. Consumer Reports is noted as a source. What is quality? The concept is explored. Bibliography lists 6 sources.
Filename: SA635Car.rtf

Measuring Company Performance
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This 5 page paper considers how managerial and organizational performance assessment and evaluation is carried out in today’s competitive environment, looking at both financial and non financial measures. The bibliography cites 10 sources.
Filename: TEmeasum.rtf

Measuring Corporate Effectiveness
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This 8 page paper looks at how we may be able to measure effectiveness in an organization. Financial measurement is the most popular use of effectiveness, but it is not the only one. This paper looks at the different measurement available and to whom they may be useful as well as how we might be able to combine these measures by way of a balanced scorecard to gain an overall measure of effectiveness. To demonstrate these issues a case study of Wal-Mart is used throughout the paper. The bibliography cites 6 sources.
Filename: TEwaleff.wps

Measuring Employee Motivation at Forever Living Products' Location in Greece
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A 35 page paper assessing employee motivation by means of a survey of direct employees and independent distributors within Greece. Though there are some minor points that should be addressed, the larger view of Forever Living Products' situation in Greece is that it is one that other foreign operations could emulate in nearly all its functions. Employees are holding the jobs they want, and they appear to be enjoying what they do. If management will step forward to facilitate communication within the office and warehouse setting, the company likely could discount any motivational worries for some time to come. An Appendix contains separate surveys for direct employees and for independent distributors. Bibliography lists 22 sources.
Filename: KSempMoti.wps

Measuring Quality Within The Corporate Setting
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7 pages in length. Many industry analysts have attempted to demonstrate how important quality measurement methods have actually become to a company's existence, insofar as people have come to depend on its ability to address an organizational crisis. In some sense, this view has helped to define exactly what a leader means, and whether or not the masses place far too much emphasis upon success. Unquestionably, establishing a healthy and productive quality measurement program revolves around cultivating a healthy and productive organizational culture. Management maintains full responsibility when it comes to creating such an environment, ultimately enabling such programs to bring forth the most of a company's quality. Bibliography lists 6 sources.
Filename: TLCqlity.wps

Measuring Service Quality
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This 11 page paper considers why the measurement of service quality is important in the tourism and hospitality industries and the way that both hard measures, looking at objective factors and soft measures that assess subjective elements of service should both be used. The paper then considers how subjective data can be collected and the usefulness of tools such as SERVQUAL. The bibliography cites 8 sources.
Filename: TEtoursqual.rtf

Measuring the Effect of Arbitration on Wage Levels: The Case of Police Officers
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5 pages. This paper is a research review on an article regarding the title subject, arbitration on wage levels in the case of police officers. This paper will present the source, hypothesis, the technique used, as well as observations and conclusions as provided by the article.
Filename: JApolwge.rtf

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