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Media Choice
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This 3 page paper considers the different factors that need to be included in a media planners decision regarding which media for to adopt. The example used is a scenario where a planner is promoting the opening of a local club. The bibliography cites 2 sources.
Filename: TEmedchoice1.rtf

Media Conglomerates; Operations of Asserts at Disney and News Corporation
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This 5 page paper examines two large media conglomerates; The News Corporation and The Walt Disney Company. The paper discusses and compares their separate operating assets and how each company integrates those assets noting differences and similarities. The bibliography cites 6 sources.
Filename: TEnewsdsny.rtf

Media Images and Anorexia
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This 3 page paper examines the relationship between media and anorexia. It argues that in part, media is responsible for the phenomenon. Bibliography lists 5 sources.
Filename: SA717ana.rtf

Media Moments
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This 4 page paper reflects in the marketing and advertising that then student may be exposed to, the was it is perceived and interpreted, considers how it impacts on the decisions that are made. The bibliography cites 5 sources.
Filename: TEmediamo.rtf

Media Plan for Legends Golf Club
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A 3 page paper providing a media plan for advertising a golf club in Raleigh, North Carolina. The plan calls for using newspaper, billboard, airport and radio advertising. Bibliography lists 5 sources.
Filename: KSmktgMedPlG.rtf

Media Plan for the Toshiba Tablet PC
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This 6 page paper looks at the media plan for the Toshiba Tablet PC. The paper starts by identifying the target market, looks at the communication messages and methods before looking at the use of the media. The bibliography cites 3 sources.
Filename: TEtoshibamedia.rtf

Media Relations
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This 19 page paper is written in two parts. The first part of the paper gives nine examples of media placements in a variety of mediums including trade press, monthly and weekly magazines, the daily newspapers, television, radio and the internet. The placement is considered for the message who may have placed it why the story was written and why it was published. The second part of the paper the looks at how placement may be undertaken for a specific product or cause. The example used is a campaign to increase the consumption of fruit and vegetables. The bibliography cites 7 sources.
Filename: TEmediarel.rtf

MEDIA RELATIONS AND THE PROBATION DEPARTMENT
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This 3-page paper covers a case study scenario, in which a probabion supervisor is faced with a potentially hostile reporter. The paper discusses the steps that need to be taken to handle the situation. Bibliography lists 1 source.
Filename: MTprobapure.rtf

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