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Papers On Business - Management
Page 958 of 1610

Men's Magazine Ads: Representation Of Masculinity
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5 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which magazine advertising skews the perspective of male masculinity has come to represent a commonplace approach to capitalistic consumerism. Proponents of magazine advertising contend that there is one phrase for those who are prone to the deceptiveness of media marketing: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be an impressionable male seeking to emulate the ad's buff model. Bibliography lists 5 sources.
Filename: TLCmenmg.doc

Menswear Industry
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This 5 page paper looks at the US menswear industry, considering the general characteristics of the industry where the major shows are held, the dates for shows and buying and selling along with the issues such as usual contract terms and potential of return to vendor as well as the 2006/7 fashion trends. The bibliography cites 5 sources.
Filename: TEmenUS.rtf

Mentoring in SMEs
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This 11 page paper consider the development and use of mentoring in small and medium sized enterprises. The paper looks at why and how it is important, the different types of mentoring and the way it may be undertaken. The bibliography cites 14 sources.
Filename: TEsmemen.rtf

Mercedes-Benz North American Operations
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A 5 page paper discussing the Mercedes Metamorphosis. Mercedes-Benz seems to have been with us from time immemorial, but it has only been in the last 30 years that the German parent company, Daimler-Benz, has had a North American subsidiary. At sales of $1.7 billion in 1995, the last year for which figures are available for this privately-held subsidiary, Mercedes-Benz has seen success in North America, and indeed all over the world. No amount of former success, however, is preparatory for the heights to which Mercedes intends to fly, beginning with the manufacture of their sports utility vehicle in their new Alabama plant. Bibliography lists 7 sources. M-Benz.doc
Filename: M-Benz.doc

Merck & Company
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A 9 page paper discussing the course of the company since the early 1990s, focusing on senior leadership; current critical problems; and recommendations for the future. The paper recommends that Merck continue seeking out alliance partners (it created 66 such alliances in 2007) and being more thorough in its research before seeking to take new drugs to market. Bibliography lists 17 sources.
Filename: KSmgPharMerck.rtf

Merck Pharmaceutical
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This 10 page report discusses one of the world’s most powerful, innovative, and forward thinking organizations in the pharmaceutical industry. Merck offers a broad range of products that have been designed to help people with problems ranging to Asthma (“Singulair”) to the need for Zocor (medication designed to help control cholesterol). Merck ranks as number 34 in the Fortune 500 and at the end of the 1999 fiscal year showed sales of $32.7 billion and a one-year sales growth of 21.6 percent. The guiding principle of Merck was expressed by George W. Merck, son of the company’s founder and former president of the company, in 1950: “We try never to forget that medicine is for the people. It is not for the profits. The profits follow, and if we have remembered that, they have never failed to appear.” The company has significant strengths and relatively few weaknesses but like all other modern businesses must also be willing and able to adapt to organizational change and opportunity. Bibliography lists 6 sources.
Filename: BWmerck.wps

MERCK PHARMECEUTICALS
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This paper analyzes Merck, its history and its current financial status. The paper also touches on competitive forces as well as Merck's plans for the future. Bibliography lists 2 sources
Filename: MTmerckp.rtf

Merck, Pfizer And Johnson & Johnson: Marketing Amidst Problem Products
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10 pages in length. The writer discusses the problems each company may face when reintroducing their respective products – Vioxx, Celebrex – to the market if FDA approval is received. Bibliography lists 7 sources.
Filename: TLCMerckPfz.rtf

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