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Papers On Business - Management
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Microeconomics, Planning for the Future and “Brackett Heating and Air”
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This 7 page report discusses a fictious company called “Brackett Heating and Air.” The company has been able to survive the various fluctuations of the economy and the technological changes and advancements, as well as changing regulatory environment, in the heating and air conditioning industry. Brackett has been a successful, family-owned company since the late 1960s and its owners and managers are determined that it will remain successful well into the new millennium. The company’s management team is examining the impact of a number of microeconomic variables with which the company must deal and be prepared to face. They are working to develop an operational plan that will be implemented over the period of the next two years. They are also working to identify the microeconomic factors as well as broad-based economic conditions that will have an impact on the company. Bibliography lists 8 sources.
Filename: BWbraket.wps

Micromarketing
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This 8 page paper looks at micromarketing, consider what it is and how it is used as well as whether it will it is able to take over from traditional mass media marketing or will compliment it. The paper focuses on the marketing of durable goods and used real world examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEmicromark.rtf

Micronics Technology Human Resource Case Study
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A 12 page paper that uses three scenarios supplied by the student, each of which is briefly described. The writer then responds addressing whether or not the employee might have a case against the company. The issues deal with sexual harassment, racial discrimination, and gender discrimination. The cases are multifaceted. Comments are supported with court cases. Bibliography lists 9 sources.
Filename: PGdisgn.rtf

Microsoft
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In 5 pages the author discusses the following question pertaining to a 1996 article on Microsoft, 'How is Microsoft currently doing? Is it happy w/ its current performance situation? Where does the firm want to be 5 years from now? What are the firm's weaknesses and strengths? What strategies does the firm have to use to be successful in the future?' Bibliography lists 1 source.
Filename: 96micro.rtf

MICROSOFT (XBOX), SONY AND NINTENDO
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This 4-page paper discusses the video game console wars between Microsoft's Xbox, Sony's PS2 and Nintendo's GameCube and GameBoy. Bibliography lists 3 sources.
Filename: MTnimiso.rtf

Microsoft / Overview
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A 5 page overview of the historical and present-day Microsoft Corporation. The writer covers history, background, type of business, state of the business, projections and opinions about Microsoft. Bibliography cites 11 sources. Abstract included.
Filename: Manit.wps

Microsoft 2002
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A 6 page SWOT analysis of Microsoft's position at the beginning of its fiscal year 2003. The PC industry remains virtually flat, and the general decline in the US stock market has resulted in a 24 percent loss in market capitalization. Microsoft continues to be strong, however. Its individual points look weak, but the fact remains that it still outperforms its industry and remains as leader of that industry. Bibliography lists 4 sources.
Filename: KSmicro02SWOT.rtf

Microsoft And Bill Gates: Management Style
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5 pages in length. Bill Gates does not like to lose, which is the primary motivation behind the type of management techniques he employs with his company, Microsoft. However, while the particular management style upon which Gates has relied has proved effective for the most part, it has also rendered the multi-billionaire untold headaches when it comes to addressing fair business tactics. The writer discusses how Gates' impenetrable business tactics have not only caused both his employees and the average consumer considerable grief, but how they have also created animosity between and among his competitors who cry foul to his allegedly underhanded strategy. Bibliography lists 4 sources.
Filename: TLCgates.doc


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