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Papers On Business - Management
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Mountain Man Beer Company Case Study
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This 16 page paper is based on a case study supplied by the student. Mountain Man Beer Company are a small brewery producing only a single beer. However sales have started to fall and they are considering introducing a light beer to compete in the light beer market. The paper assesses the alternatives and presents financial projection for each alterative. The bibliography cites 1 source.
Filename: TEmountainman.rtf

Moving from a Monopoly to Pure Competition
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This 7 page paper considers the models of monopoly and free competition and considers how a sector may be moved successfully from a monopoly to the free competition structure. The writer includes consideration of temporary controls that may be required and the transition models of oligopoly and monopolistic competition. The bibliography cites 5 sources.
Filename: TEmonopy.rtf

MOVING FROM TRADITIONAL TO CUSTOMER-TARGETED MARKETING
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This 7-page paper discusses the concepts of traditional marketing (the marketing mix, 4Ps) as compared to the more consumer-centric customer-targeted marketing (also known as relationship marketing). The paper also discusses how an organiztion needs to change its behavior to embrace customer targeted marketing. Bibliography lists 7 sources.
Filename: MTtrcumk.rtf

Moving the 49ers to Santa Clara
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A 4 page paper providing an overview for a PR campaign to assist in successfully moving the NFL football team the San Francisco 49ers out of San Francisco. The team seeks to move 45 minutes south to Santa Barbara. Bibliography lists 4 sources.
Filename: KSmktgPR49ers.rtf

Moving Toward Effective Supplier Relationship Management
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A 4 page memo arguing in favor of enhancing supplier relationships in a formal supplier relationship management (SRM) strategy. The paper proposes that the company begin assessing our current suppliers (i.e., known entities) in terms of their ability and willingness to reliably serve as sole suppliers in the future, followed by working toward developing closer relationships with those that appear to be most capable of becoming sole suppliers for the goods and services purchased from them. Bibliography lists 3 sources.
Filename: KSsupChnSRM.rtf

MphasiS BFL as an Acquisition Target
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A 6 page paper discussing aspects of intended acquisition of a majority stake in Indian MphasiS BFL by Texas-based EDS. MphasiS BFL is a respected company with business results that are more than only acceptable. Its volatile stock price can be expected to settle in the future as the Indian IT market ceases to grow at such rapid rates and allows individual companies to reach equilibrium. An American company can find several good reasons for acquiring a majority stake in the company, and those same reasons will be beneficial for MphasiS BFL in that it likely will gain additional US business when it can operate with a well-known American name such as EDS. Bibliography lists 6 sources.
Filename: KSmgmtMphaBFL.rtf

MphasiS BFL Limited
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A 9 page paper that discusses MphasiS BFL Limited, a company in India that offers business process outsourcing (BPO), information technology (IT) and software development services. The writer provides an overview of the company and comments on why it is ripe for merger or acquisition. The paper discuses three possible futures for the company and then provides a SWOT analysis. The recent offer from EDS is reported. Bibliography lists 11 sources.
Filename: PGmphs.rtf

Mr. Singh and Ms. Telefaro
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This 5 page paper plans a meeting between Ms. Telefaro, an American and Mr. Singh, who comes from India, so that it will be productive, smooth and provide a solid basis for a continuing business relationship. Bibliography lists 3 sources.
Filename: HVSingh.rtf


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