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Papers On Business - Management
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Nestle Case Study; Baby Milk Formula in the Developing World
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In the 1970’s and the 1980’s Nestle suffered as a result of their policies in the developing world for the sale of baby milk formula. This 20 page paper is written in two parts examining the problems that the company faced. The first part of the paper is written as a position paper and discusses whether the company should have continued selling the product in the developing world or if it would have been better for Nestle to withdraw from this market. The paper uses a range of ethical approaches to come to his decision. The second part of the paper looks at the issue form a public relations (PR) perspective, considering the mistakes that were made by Nestle, how and why they were made and the lessons that can be learnt. The bibliography cites 15 sources.
Filename: TEnestlform.rtf

Nestle Confectionary
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This 5 page paper considers the marketing of the confectionary aspect of the Nestle business. The paper looks at global and local marketing strategies for the company, the target market, the 4 P's; product, price, place and promotion, and how Nestle integrate market branding and costs. The paper ends with recommendations to help the company maintain a competitive advantage. The bibliography cites 4 sources.
Filename: TEnestle.rtf

NETFLIX AND E-COMMERCE MARKETING
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This 4-page paper concerns the topic of e-commerce and customer service (CRM) as it pertains to Netflix.com. The paper examines other companies that have implemented CRM as part of their e-commerce strategy and then makes suggestions as to how Netflix can do the same. Bibliography lists 3 sources.
Filename: MTnetfli.rtf

NetFlix Case Study
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This 11 page paper looks at the case of NetFlix the online DVD rental company, considers the current strategy and sources of competitive advantage, examines the reasons behind the company’s success and considers the way it may need to change and adapt in the future with new technology such as video on demand impacting on its’ business model. The bibliography cites 12 sources.
Filename: TENetFlix.rtf

Netflix; Ten Year Plan
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This 24 page paper looks at the online movie rental business Netflix. The paper assesses the current position of the company, the way it competes and the current strengths and weaknesses. The analysis is used to identify strategies that may be used over the next ten years to increase business and profits. The paper ends with strategy recommendations for the next ten years.
Filename: TE10netflix.rtf

Netscape Communications Corporation
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A 6 page research paper analyzing Netscape Communications. After presenting a brief history and financial data about Netscape, the writer discusses their recent problems and makes recommendations for the company. Bibliography lists 6 sources.
Filename: Netscom.wps

Network / Multi-Level Marketing
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A 12 page paper. Called a scam by some and the 'future of marketing' by others, multilevel marketing (MLM) most likely lies somewhere in between. Of course, there are MLM scams that are nothing more than thinly disguised pyramid schemes, but there are also many reputable MLM companies, such as Mary Kay Cosmetics. Conceiving of a world in which MLM supplants traditional retail efforts is difficult, but MLM remains an alternative channel of distribution to meet the needs of the consumer. MLM appears to be a permanent alternative, but not one that will overtake the corner grocery. Bibliography lists 11 sources.
Filename: MLM.doc

Network Forms of Organization
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A 3 page research paper that discusses how organizations approach the task of R&D through networking and the reciprocal sharing of information. Bibliography lists 1 source.
Filename: khnetw.rtf


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