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Papers On Business - Management
Page 1000 of 1610

New Coke: Marketing Flop
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4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.
Filename: TLCNewCoke.rtf

New Dawn Drilling Case Study
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This 9 page paper presents a five year strategy and suggests an IT system for a case study supplied by the student. The company has no plan and a poor use of information technology. The case is studied with a PEST and SWOT analysis before a plan is suggested and supporting IT system is proposed. The bibliography cites 2 sources.
Filename: TEnewdawn.rtf

New Directions in the Employee Performance Appraisal
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An 8 page paper discussing the inability of standard performance review practice to serve either the organization or the employee and exploring innovative approaches to redesigning the process. Here, employees themselves are called on to redesign the process and create one by which performance is rated on the degree to which the employee has contributed to realizing the organization's goals. Includes a letter and an abstract. Bibliography lists 6 sources.
Filename: KSempPerform.doc

New Employment Recruitment Methods.
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(6 pp) In a 1992 essay, "The New Society of Organizations," management guru, Peter Drucker wrote, "In the society of organizations, however, it is safe to assume that anyone with any knowledge will have to acquire new knowledge every four or five years or become obsolete." The same may be said of recruiting and retention of employee practices in the new economy. Human resource managers claim that finding candidates was their single greatest employment challenge, followed by retaining those hired and selecting the best qualified. Bibliography lists 7sources.
Filename: BBempleR.doc

New Horizons at Rite Aid
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A 10 page paper discussing the fiscal mess that the leadership of CEO Martin Grass created for the nation's second-largest drug chain in the last half of the 1990s. The paper identifies problems in the areas of management, marketing, finance and manufacturing, offering solutions to those problems. Includes one chart. Bibliography lists 12 sources.
Filename: KSRiteAid.wps

New Innovations in Disability Counselling
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An eight page paper which looks at the ways in which rehabilitation programmes and initiatives are designed to facilitate the training and employment of disabled workers, with particular emphasis on government policies and the use of new technologies both inside and outside the workplace. Bibliography lists 7 sources.
Filename: JLdisabl.wps

New Labour And Labor
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A 7 page paper. The New Labour Party won a sweeping victory in the last general elections in Britain. This paper discusses some of the issues that relate to businesses and employees since the election. Bibliography lists 5 sources.
Filename: PGnwlb.rtf

New Marketing Plan #2: Rainbow Plant Food
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5 pages. This is a marketing plan that will introduce a new product to consumers. Rainbow Plant Food is a revolutionary new plant growth product that also changes the color of the plant's foliage from green to whichever color food it is fed. The paper will show how a new product is introduced and marketed to consumers.
Filename: JGAplants.rtf

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