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Papers On Advertising Issues
Page 17 of 48

Communication in Retail Sales and Marketing
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An 8 page overview of the importance of communication in retail sales and marketing. Utilizes a fictional business plan to outline the aspects of communication which come into play in defining a market and effectively targeting that market through an advertising campaign. Bibliography lists 6 sources.
Filename: PPbusCom.rtf

Comparative Advertising
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3 pages in length. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality. Write discusses use and issues of/concerning this technique. Suggested bibliography lists 11 pertinent sources for further study.
Filename: Comparad.wps

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream
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Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know the product exists they will not know they can go and buy it. This 10 page paper examines the marketing strategies and complains of two very different company; the marketing undertaken by the large multinational ice cream firm of Haagen Dazs, and the marketing undertaken by a small independent from business that makes is an ice cream. Both are purchased marketing assessed by looking at the marketing activity in comparing the approaches. The bibliography cites 6 sources.
Filename: TEharhilltop.rtf

Confronting The Limits Of A Mature Product Market
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A 7 page paper. There are four stages in the product life cycle. Product maturity comes just before declining sales, the last stage. What does a company do when they face a mature product market? This essay provides numerous strategies the company can implement to overcome the limits found in this stage. Examples are included. Bibliography lists 5 sources.
Filename: PGmatmkt.wp

Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
Filename: TEattitd.rtf

Consumer Behavior: Nike
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6 pages in length. Understanding how to reach a target market is the fundamental principle to successfully influencing consumer behavior. The extent to which such a formula either makes or breaks a company's competitive prowess is both grand and far-reaching; that consumer behavior is often solely based upon advertising techniques speaks to an entirely modified industry from how things used to be only a few decades ago. The writer discusses how sportswear manufacturer Nike tapped into a tremendous marketing approach to sway consumer behavior with its popular 'Just Do It' campaign. Bibliography lists 5 sources.
Filename: TLCConsuBeh.rtf

Consumer Behaviour and Marketing a Hotel
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This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.
Filename: TEkazahot1.rtf

Country Music Survey
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This 7 page paper provides an overview of a survey at AboutCountry, a WEB site. Bibliography lists 5 sources.
Filename: MHCounMu.rtf

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