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Fitness and Body Building; Product Placement, Branding and General Marketing
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This 5 page paper looks at the fitness and Body Building industry in the US and considers issues such as product placement, naming rights, brand names and product endorsements. The paper uses real world examples t illustrate the points raised. The bibliography cites 7 sources.
Filename: TEfitbod.rtf

Food Advertising & Children
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A 5 page research paper that explores the latest findings on the connection between childhood obesity and food advertising aimed at children. The writer discusses the 2006 study report from the Kaiser Family Foundation on this topic, as well as the example set by Canadian legislation on this issue. Bibliography lists 3 sources.
Filename: khadkid.rtf

Footwear Fashions & Advertising
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Approximately 4 pages in length. Paper analyzes contemporary (mid-1990's) trends in footwear based upon advertisements promoting designer brands. Excellent for those studying advertising as well as fashion and various other areas of marketing. No Bibliography.
Filename: Fashnshs.wps

Frigidaire Case Study
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This 6 page paper is based on a case study provided by the student. In 1996, Frigidaire introduced a new front-loading washing machine, the only real innovation in the industry in many years. Sales were more than 30 percent below projections. The essay provides a brief background, problem statement and analysis, key facts in the case, alternative solutions, recommended solution and implementation using the 4 Ps marketing mix. Bibliography lists 1 source.
Filename: PGfrig.rtf

Frustration And Marketer Performance
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3 pages in length. Frustration, an emotion every single person on the planet has experienced at one time or another and to one extent or another, is the sense of being exasperated over events or situations that do not go according to plan. The scope of which frustration can be a momentary distraction or an all-out psychological encumbrance is both grand and far-reaching; that one's level of frustration is directly proportional to the ultimate outcome of the situation at hand speaks to degree of unmet needs or unresolved problems the frustrated individual experiences. Bibliography lists 3 sources.
Filename: TLCFrustra.rtf

GAP Inc Analysis And Marketing Plan
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A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.
Filename: PGgapanl.rtf

Gender Constructs in Advertising
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A 6 page paper which examines gender inequality and sexuality in advertising and argues that real people who to live up to the standards portrayed can suffer in many ways. Bibliography lists 1 source.
Filename: RAgca.rtf

Gender Stereotyping in Advertising
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A 7 page research paper that discusses gender stereotyping in advertising and the issues associated with its use, ethical implications and their potential impact on society. Bibliography lists 6 sources.
Filename: khadgst.rtf

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