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Papers On Advertising Issues
Page 24 of 48

Hall & Stamp's Meaningful Marketing
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This 6 page paper evaluates this book that takes a unique approach to marketing. The review applauds the book for its authenticity and solid research. No additional sources cited.
Filename: SA422HaS.rtf

Hewlett Packard; Communication with External Parties
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This 4 page paper examined how the well known technology company Hewlett Packard comicalities with the public. The paper looks at different forms of communication, including annual reports and marketing as well as the use of e mail and the internet. The bibliography cites 3 sources.
Filename: TEHPcomm.rtf

Hey, Whipple!
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This 4-page paper discusses Luke Sullivan's book 'Hey Whipple, Squeeze This,' which talks about the Charmin toilet paper ad campaign that shouldn't have worked but did. It also briefly mentions the evolution of the advertising industry. Bibliography lists 1 source.
Filename: HVWhippl.rtf

History of Print Advertising
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4 pages of information on early print advertising, the evolution of the newspaper, yellow journalism, etc; No bibliography.
Filename: Adprint.wps

History: The Depiction of Women in Advertising
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A 13 page paper which examines the history of how women have been portrayed in magazines. Bibliography lists 10 sources.
Filename: RAmagwmn.rtf

How "Rolling Stone" Magazine Sells Sex In Their Advertisements
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In 5 pages, the author discusses how sex is used in advertising in "Rolling Stone" magazine as well as in other advertisements. Bibliography lists 5 sources.
Filename: Sexrs.wps

How Consumer Product Companies Work With Sports Brands In Cross-Promotional Advertising
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24 pages in length. Maintaining one's competitive edge while immersed within the local and global marketplace not only takes substance and endurance but also an inherent ability to see beyond tomorrow. Establishing a company's firm grip upon the many variables that are associated with competitiveness is a challenge that most consumer product companies have encountered with a mixture of eagerness, anxiety and anticipation. It is not always an easy venture to maintain one's established position given the consideration of respective infrastructure and labor costs, cultural barriers, as well as monetary fluctuations. The desire to break free of the constraints associated with standard advertising techniques has become all-important to the future of advertising as a whole, which has become quite apparent with the presence of consumer product companies working with sports brands in cross-promotional advertising. Bibliography lists 15 sources.
Filename: TLCBrdAd.rtf

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?
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This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer rights are such an issue today. This subject is approached from the perceptive of business management and corporate social responsibility (CSR). The bibliography cites 14 sources.
Filename: TEmarkCSR.rtf

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