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Papers On Advertising Issues
Page 27 of 48

Internet-Based Advertising
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An 8 page overview of the world transition toward Internet-based advertising. This paper emphasizes the low cost and tremendous effectiveness of the media in capitalizing on the public’s growing tendency to turn to the Internet to research their buying interests. The author emphasizes as well, however, that despite the technological distinction of the Internet, many of the same marketing ploys are necessitated in this new medium as were necessitated by more traditional advertising campaigns. Bibliography lists 7 sources.
Filename: PPwebAdv.rtf

Is Advertising to Blame for Poor Sales?
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Is Advertising to Blame for Poor Sales?: This 5-page essay examines the accuracy of the alleged link between poor advertising and poor sales, and whether or not the finger pointing by marketing management is justified. Yes, the glories of advertising wherein youth, sex and fuzzy animals all sell ‘something else’; but what happens when they just can’t sell enough. Bibliography lists 6 sources. SNAdvert.doc
Filename: SNAdvert.doc

Is Brand Advertising a form of Social Pollution?
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This 6 page paper considers to what extent brand advertising is a form of social pollution and to what extent it may be argued as economically essential and culturally enhancing form of symbolic communication. The bibliography cites 5 sources.
Filename: TEsocpollution.rtf

It's Not Just PR (Book Report)
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This 6 page paper provides an overview and critique of the book. This work is authored by Timothy Coombs and Sherry J. Holladay. No additional sources used.
Filename: SA822PR.rtf

Japanese Fashions and the Western Market
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A 23 page overview of the practicality of introducing Japanese fashions into the Western market. A review of basic marketing premises is provided along with a short history of the evolution of Japanese clothing design. The author of this paper emphasizes that in order for such a venture to be successful a number of factors must be carefully assessed. These include the clothing preferences of both the very rich and influential and such components of the buying public as college students. A proposal is introduced for assessing these preferences using interviews and an e-mail based survey. Bibliography lists 16 sources.
Filename: PPjapFsh.rtf

Journal Article Review / The Power Of Sex In Advertising
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3 pages in length. In reviewing this article, the writer makes the point that "sex-ads" are not quite as effective as some marketers think-- they provide very little information about the actual product and ultimately distract the audience from buying.
Filename: Sexads.wps

KEY CONCEPTS OF POLITICAL ECONOMY AS IT IMPACTS MEDIA FORM AND PROCESS
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This 5 page paper discusses the impact of the media on the economy and the internal workings of the political process.Bibliography lists 1 source.
Filename: MBapmedia.rtf

Kudler Fine Foods Web Site
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This 10 page paper looks at the way a web site for a fictitious company is designed, what is good and where there is room for improvements and then suggests improvements that could be made. The bibliography cites 6 sources.
Filename: TEkudweb.rtf

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