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Papers On Advertising Issues
Page 31 of 48

Martha Stewart
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What have we done to deserve Martha Stewart? This 5 page paper explores the possible answers to that question and takes a look into the business of being Martha Stewart. Bibliography lists 2 sources.
Filename: KTmartha.wps

Mass Media and Advertising
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A 9 page paper which discusses how mass media effects advertising. The paper illustrates that the relationship between the two is very similar, in that the mass media, no matter the organization, group, company, station, or corporation, has need of involving itself in advertising their particular entity in order to gain attention from the public. In this, it is obvious that mass media and advertising effect and influence one another. Bibliography lists 6 sources.
Filename: RAmedadvt.wps

Mazda - Positioning a Product Line (Case Study Analysis in Q&A Format)
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This 8 page paper answers four questions asked about Maze's marketing campaigns. Mazda6 and Protege are two vehicles of focus. Bibliography lists 2 sources.
Filename: SA614Mzd.rtf

McDonald's And Marketing - Article Review
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This 4 page paper provides a synopsis of a journal article entitled McDonald's secret marketing sauce. The article discusses the company's marketing approaches through the years. The writer reports highlights of the article. Bibliography lists 1 source.
Filename: PGmcdad.rtf

McDonald's And Obesity
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An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws about advertising in France, what should the company do? Is there evidence that banning food advertising to children will reduce the obesity rate among children? These topics are discussed, including court cases, the general issue of obesity in the world, what McDonald's could do and what it has done to address the issue of obesity. Bibliography lists 14 sources.
Filename: PGmcdob2.RTF

McDonald's and Obesity; A Case Study
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This 4 page paper looks at the problems faced by McDonald's and its’ association with unhealthy food and obesity. Answering questions set by the student paper discusses the problems of using a cartoon character to advertise to children, the potential of a law banning fast food advertising to children, whether or not advertising should be banned even if obesity rates in children are not falling in countries which have a ban in place and the problem is that the company has faced in the UK trying to overcome its unhealthy image. The paper ends with some commendations for a short-term and long-term strategy. The paper is based on a case study provided by the student
Filename: TEMcDunhel.rtf

McDonald’s Visual Images
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A 3 page paper answering two questions, one regarding the visual aspects of McDonald’s “I’m Lovin’ It” campaign; the other assessing how well McDonald’s is dealing with its corporate image since replacing Kobe Bryant with Yao Ming. Bibliography lists 2 sources.
Filename: KSmktgMcDvis.rtf

Media Images and Anorexia
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This 3 page paper examines the relationship between media and anorexia. It argues that in part, media is responsible for the phenomenon. Bibliography lists 5 sources.
Filename: SA717ana.rtf

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