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Papers On Advertising Issues
Page 32 of 48

Media Plan for Legends Golf Club
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A 3 page paper providing a media plan for advertising a golf club in Raleigh, North Carolina. The plan calls for using newspaper, billboard, airport and radio advertising. Bibliography lists 5 sources.
Filename: KSmktgMedPlG.rtf

Media Plan for the Toshiba Tablet PC
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This 6 page paper looks at the media plan for the Toshiba Tablet PC. The paper starts by identifying the target market, looks at the communication messages and methods before looking at the use of the media. The bibliography cites 3 sources.
Filename: TEtoshibamedia.rtf

Media: Skewed Perspective Of Reality
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6 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which media advertising skews the perspective of reality has come to represent a commonplace approach to capitalistic consumerism. Proponents of television advertising contend that there is one phrase for those who are prone to the deceptiveness of broadcast media advertising: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be a child. Indeed, it can easily be argued that there is some form of deception in most all advertising; employing actors to looks as though they are enjoying a particular product influences viewers to respond in the same fraudulent fashion. Bibliography lists 5 sources.
Filename: TLCskewd.wps

Merck, Pfizer And Johnson & Johnson: Marketing Amidst Problem Products
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10 pages in length. The writer discusses the problems each company may face when reintroducing their respective products – Vioxx, Celebrex – to the market if FDA approval is received. Bibliography lists 7 sources.
Filename: TLCMerckPfz.rtf

Merrill Lynch: Recommendations for Good Public Relations
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This 3 page paper looks at problems the company faced during the 2000s. Public relations is discussed. Bibliography lists 3 sources.
Filename: SA816ML.rtf

Methods Critique of "Sources of Opportunities and Their Implications on New Product Performance in the Emerging Internet Connectivity Market"
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This 5 page paper provides a critique of the methods used in an article on R and D processes and new product performance. This paper focuses on the specific elements of this one article. No additional sources cited.
Filename: MHJeanRe.rtf

Methods Of Persuasion Used In Mass Media Advertising: Gender
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3 pages in length. Mass media advertising's influence over the general populace is akin to all the little children who blindly follow the Pied Piper of Hamlin; although they do not conscious know why they respond to his melodic tune, the youngsters nonetheless pursue this entity that has taken hold of their decision-making ability. The extent to which mass media advertising reflects the modern day Pied Piper is both grand and far-reaching; that gender construct has been shaped to a significant degree by the manipulative power of television commercials speaks to a consumer base eager to believe everything it sees. Bibliography lists 4 sources.
Filename: TLCMassMGnd.rtf

Microeconomics / Advertising and Spending
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A 10 page research paper on the necessity for advertising and how advertising affects consumer behavior. The writer presents this information in graphs showing earnings to spending ratios, ROI on advertising, and a discussion on consumer decision-making. Bibliography lists 8 sources.
Filename: Cnecnadv.wps

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