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Papers On Advertising Issues
Page 33 of 48

Molson Breweries - Marketing Mix Analysis
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A 6 page paper. Founded in 1786, Molson Breweries is one of Canada's two largest breweries. The company expanded to the U.S. and to Brazil. A merger with Coors in 2005 will open more distribution channels and larger markets to both breweries. This essay presents a marketing mix analysis that is written in narrative form. Examples of marketing campaigns are provided, such as the twin labels the company devised to increase sales in the U.S. The writer points out the only weak spot may be Brazil but since Molson acquired two Brazilian breweries, they are attacking this problem. Additional promotional suggestions are made for increasing sales in Brazil. Bibliography lists 10 sources.
Filename: PGmolsn.rtf

More Than Telephone History .
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(5 pp) This discussion explores a website concerning antique telephones. Yet the material that is presented at the site (www.museumphones.com), tells more of a story, and the memories that first telephones bring back to us. Creative visual included of lineman on bicycle.
Filename: BBphonhx.doc

Mythic Imagery in Marketing
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This is aa 5 page paper which examines how mythic imagery is used to sell an idea, a value system, a political agenda or a product. The bibliography has 6 sources.
Filename: JHMyth.rtf

Nautica Retailing
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Taiwanese-born David Chu founded Nautica International and created products that appeal to people of all ages worldwide. Nautica not only attracts consumers of all ages, its clothes and accessories range from sport to hip-hop to ski fashion to women’s perfume. It sports the worlds largest distribution of jeans (which includes The North Face, JanSport and Eastpak brands), among others. These products are sold in 1,300 department and specialty shops in the United States and in 82 retail stores in Asia, Europe and Latin America. jvRetMar.rtf
Filename: jvRetMar.rtf

New Age Marketing
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This 10 page paper considers how marketing along with corporate attitudes have changed in the wake of events such as the bankruptcy of Enron and WorldCom and the terrorist attack on the World Trade Centre on September the 11th 2001. The paper looks at the attitudes and pressures and how they have manifested in marketing campaigns. The bibliography cites 7 sources.
Filename: TEseptma.rtf

Nike Inc Analysis
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This 5 page paper focuses on specific aspects of Nike's operations. These include a brief history of the company, including how the 'swoosh' became its logo, the company's mission statement, target market, competitors, pricing and marketing strategies. Distribution channels are also discussed, including Nike's venture into e-commerce. Bibliography lists 5 sources.
Filename: PGnike2.rtf

Nudity in Advertising; An Introduction
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This 3 page paper is an introduction for a paper examining nudity in advertising looking at how and why it is used, arguing that the way in which sexuality is used when marketing to a female target audience is one of empowerment rather than exploitation. The questions that will be examined in the main paper are outlined.
Filename: TEnudeintro.rtf

Nudity in Gucci Advertising
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This 5 page paper looks at the way Gucci has used nudity in it advertising, shows, with 2 illustrations how it has been used and then considers how and why it has been successful. The bibliography cites 5 sources.
Filename: TEnudgucci.rtf

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