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Papers On Advertising Issues
Page 34 of 48

Obesity and Public Relations: An Australian Perspective
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A 9 page overview of the public relations campaigns being launched in Australia to counter the obesity epidemic that is overtaking the country. The author illustrates this campaign from both an industry perspective and a governmental perspective, illuminating the facts surrounding obesity and the steps that must be taken to address it. Bibliography lists 7 sources.
Filename: PPobesPR.rtf

Ogilvy on Advertising
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3 pages in length. Compares this book by David Ogilvy to that of Market Segmentation by Art Weinstein and The Marketing Imagination by Theodore Levitt. The focus of this paper in on the book by David Ogilvy and the interesting and informative impact of this book on the field of advertising. Bibliography lists 3 sources.
Filename: JGAogilv1.wps

Online and Print Marketing at Starbucks
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This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they support sales and try to motivate purchases and how they compare. The bibliography cites 3 sources.
Filename: TEonliprSt.rtf

Pepsico: Their Place in the Soft Drink Industry
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11 pages. Looks at the Pepsico organization and its use of the five forces model of competition, that is, the rivalry among competing sellers, suppliers, buyers, potential new entrants to the soft drink inudstry, and firms with substitute products such as juice and water and the five competitive strategies model which includes low cost leadership, broad differentiation strategy, focused low cost, focused differentiation, and best cost provider in the cola wars. Bibliography includes 6 sources.
Filename: JGAsoftd.wps

Pester Power; Why Marketing to Children is Big Business
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This 9 page paper considers how children are valuable to marketers. Advertising aimed at children can be very controversial, this paper looks at how and why children may be the target of advertising, and why children have the power to influence purchase decisions. The paper sites real life examples to illustrate points raised. The bibliography cites 12 sources.
Filename: TEpester.rtf

Pfizer Inc.: Publics And Public Opinion
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This 5 page paper discusses Pfizer Inc. The writer identifies the different publics the company serves and comments on the inactive publics and why the company needs to consider these groups. The essay also discusses public opinion and how Pfizer is attempting to change the negative opinion Americans hold towards pharmaceutical companies. Finally, the writer comments on the effectiveness of the companies messages to the public. Bibliography lists 8 sources.
Filename: PGpzrpr.rtf

Pharmaceutical Advertising in Europe & The United States
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This 30 page report discusses the similarities and differences of pharmaceutical advertising in the U. S. and Europe. Other advertising issues of importance to the drug industry - cost of advertising, regulatory constraints, advertising ROI, consumer perception - are also examined. The current health care system and its interaction with pharmaceutical companies, as well as the future of the pharmaceutical industry are reviewed. Bibliography lists 33 sources.
Filename: Pharmacy.wps

Philip Morris And Court Cases
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A 5 page paper. Tobacco companies are facing numerous lawsuits from individuals and families of persons who have died due to a tobacco-related disease. They are also in the process of making payments awarded to 46 states in 1998. This paper reports on some of the cases Philip Morris is facing. It also discusses the proposed change in the company's name and the tactics behind this change. Bibliography lists 7 sources.
Filename: PGphlmr.rtf

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