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Papers On Advertising Issues
Page 35 of 48

Philip Morris to Youth: "To Smoke or Not to Smoke"
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5 pages in length. This hard-hitting paper examines the ad campaign by Philip Morris to discourage teens from smoking. But is that what the campaign is really about? Discussion includes the use of logos, pathos and ethos, descriptions of the commercials in questions, as well as their underlying meaning. Bibliography lists 5 sources.
Filename: JGAcigrt.wps

Plato, Music And Advertising
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This 11 page paper provides a comparison of Plato's theory of music utilization and the use of music in advertising. Bibliography lists 11 sources.
Filename: KTmuspto.wps

POLITICS AND SOCIAL REFORM: CHINA VERSUS AMERICA
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This 3 page paper summarizes three essays by Becker, Drucker, and Schlosser on the use of propaganda by China and the United States to manipulate the general public. Contrast and comparison. Bibliography lists 3 sources.
Filename: MBmao.rtf

Postwar Years: Consumer Feminization
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12 pages in length. In the postwar years, there was a huge boom in the consumption of mass produced goods for the home heavily promoted by the manufacturing industries through a combination of advertising increased attention paid to the aesthetic stylization and display of commodities. Since the main purchasers of these goods were women, the design of consumer items became increasingly feminized. Examining the work of several 1950s designers and analyzing the extent to which their work was influenced by feminization of taste, finds the female affect was felt in myriad industries. Bibliography lists 18 sources.
Filename: TLC1950s.rtf

Potential Reasons For The Misallocation Of Marketing Resources
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For a company to maximize its revenue it is important that it can allocate its' marketing resources in an effective manner. This 3 page paper looks at the reasons why a misallocation may take place using the case of Samsung as an example to illustrate the way this misallocation can take place. The bibliography cites 2 sources.
Filename: TEmisallo.rtf

Predicting the Advertising Budget for Blues, Inc.
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This 3 page paper uses various statistical methods to predict an advertising budget for Blues, Inc., a company that sells denim wear. Bibliography lists 1 source.
Filename: HVBluBud.rtf

Print Advertising
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(5 pp) We see so much advertising that we tend to become either jaded about the advertising process, or we only notice those ads that we feel are striking and well done. The ad chosen for discussion is a TWA airlines ad in the November 27, 2000 issue of Newsweek (page 69). The qualities of print advertising will be examined, as well as the "bottom line" of the selling "pitch." Bibliography lists 5 sources.
Filename: BBprintA.doc

Proctor & Gamble Case Study : Rumors Of Satanism
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A 6 page paper. In the early 1980s, rumor began floating that Proctor & Gamble's Trademark represents the devil and Satanism. The Trademark was designed in the mid-1800s; it includes 13 stars and a bearded man-in-the-moon. The writer explains what the Trademark really represents and relates the company tried to modify the depiction in the early days only to have drastic results. The paper also discusses the revival of these absurd rumors in the mid-1990s and what the company did. The paper then goes on to discuss integrated marketing communication approaches and how P&G could use these tools to mitigate the negative impact each time these rumors surface. Bibliography lists 9 sources.
Filename: PGpgrmr.rtf

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