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Papers On Advertising Issues
Page 36 of 48

Product Packaging
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This 5 page paper explores the effect of product packaging in the behavior of consumers. Bibliography lists 7 sources.
Filename: KTprdpkg.wps

Product Placement
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A 3 page research paper/essay that addresses product placement in films or sitcoms. Companies spend millions of their advertising dollars in order for their products to be seen in films and television shows. AOL, for example, reportedly spent between $3 and $6 million to be featured as the online email provider in You’ve Got Mail (Giovani, 1999). This huge sum and the practice of product placement in general bring up several questions, such as whether or not this is an effective way for businesses to spend their advertising dollars. Additionally, there is also the question as to how product placement should be viewed from an artistic standpoint. Bibliography lists 3 sources.
Filename: khpropl2.rtf

Product Placement /CDC summation
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A 5 page research paper that consists of two parts. The first part consists of a 4 page analysis of 3 articles on product placement in film and television. Product placement refers to the use of a commercial product by a character in a television show or feature film. This examination looks specifically at how this subject is approached within the context of three articles. Each article is briefly analyzed. This demonstrates how each author addressed the same subject, but from different angles, using different methods of investigation. Then the articles are collectively summarized, which demonstrates how they contribute to an overall understanding of product placement. The second part of the paper consists of short 1 page summation of an article on physical activity from the CDC. Bibliography lists 4 sources.
Filename: khpropl.rtf

Product Placement in Films
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A 9 page paper which examines product placemtn in films. The films examined are "Dawn of the Dead," "E.T.," "Minority Report," and Tim Burton's "Batman." Bibliography lists 5 sources.
Filename: RAprdcmv.rtf

Product Placement in Movies
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This is a ten page paper which discuss product placement, what it is, how it is used in the film industry, and what future it may have. The bibliography has 8 sources.
Filename: JHProd.rtf

Product Recalls
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This 3 page paper discusses various aspects of the recall of the “Curious George” dolls on November 7, 2007. Bibliography lists 4 sources.
Filename: HVPrRcll.rtf

Promotional Plan for Picture Phones
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This is a 10 page paper which discusses promotional plans - push and pull strategies - for the promotion of a new cellular phone which can take photos. The bibliography has 5 sources.
Filename: JHProm.rtf

Promotional Strategies for Athletic Footwear
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10 pages. The purpose of this paper is to create two promotional strategies for athletic footwear. One of these strategies will be to use classical conditioning, and the other strategy will be with the us of instrumental conditioning. Each strategy will explain the learning theory, the promotion itself and how it illustrates the respective theory in action. In addition it will state why that strategy would be selected for the target consumer along with sample advertising copy. Bibliography lists 7 sources.
Filename: JGApromy.wps

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