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Papers On Advertising Issues
Page 37 of 48

Propaganda & Advertising # 2
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A 5 page paper discussing the advertising world and its use of propaganda techniques and principles of persuasion as applied to marketing techniques. Bibliography lists 5 sources.
Filename: Propadv.wps

Propaganda in Advertising
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An 8 page paper discussing the growth of propaganda in advertising. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers. Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it. Edward Bernays and John Dewey were aware of the problem, though for far different reasons. Seventy years in the making, advertising propaganda has come into its own and is no longer limited to traditional advertising methods but also masquerades as new stories and civic-minded corporate responsibility. Bibliography lists 11 sources.
Filename: Advprop.doc

Psychology of Advertising: Asia and Europe
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A 29 page paper discussing the effects of cultural differences between regions of the world and the need for advertisers to heed those differences. The differences of the psychology of advertising between Southeast Asia and Europe are more matters of cultural and economic differences than of any real differences among people. Europe is further divided into West and East, which in itself presents cultural and economic differences great enough to affect advertising efforts in each region. The bottom line is that advertisers still must adhere to the basics: identify and learn market targets; know the culture; work within both simultaneously. One caveat to remember is to ensure that at least one native speaker of each foreign language being attempted is involved in developing any new advertising campaign, thereby avoiding some of the advertising faux pas that the paper describes. Bibliography lists 20 sources.
Filename: KSadvAsiaEur.rtf

Public Relations
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This 9 page paper helps to define public relations. The idea that PR is just free advertising is explored in depth. Advertising, marketing and PR are concepts discussed. Bibliography lists 5 sources.
Filename: SA502PR.rtf

Public Relations Activities Found At The Web Sites Of Burson-Marsteller, Ruder-Finn And Manning, Selvage & Lee
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4 pages in length. The writer provides a brief overview of PR activities found at the Web sites of Burson-Marsteller, Ruder-Finn and Manning, Selvage & Lee. Bibliography lists 1 source.
Filename: TLCPubRela.rtf

PUBLIC RELATIONS, ADVERTISING, AND PRESS RELEASES, OH MY
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This 8 page paper addresses the full public relations strategy, including promotional give aways, advertising, demographics, sample press releases, and dealing with the media. Bibliography lists 5 sources.
Filename: MBpub.rtf

Public Relations: Corporate Social Responsibility (CSR)
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This is an 8 page paper discussing corporate social responsibility in public relations. Within the corporate sector, corporate social responsibility (CSR) has become one of the major principles promoted within recent years in the business plan to achieve business success. Terry Slavin in his article “Canny companies come clean” reported that corporate reporting has entered into a “new generation” where “companies solicit the opinions of friends and foes – employees, suppliers, the communities in which they operate – to gain a warts-and-all picture of how they do business”. Today, it is estimated that the majority of companies now report on social and community issues and there are a growing number that also have dedicated social reports. References to CPR in companies such as Shell, The Body Shop, The Co-Operative Bank, Starbucks and Oxfam are used. Bibliography lists 6 sources.
Filename: TJbuset1.rtf

Public Service Advertising & "Fear Appeals" / Do They Work, Or Not?
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A 5 page paper on the use of advertisements designed to instill fear into the heart of the viewer or reader. The paper assesses the effectiveness of such advertisements, using evidence from a number of scholarly journals, concluding that there are more effective way of imparting important information. Bibliography lists four sources.
Filename: Fearapp.wps

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