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Papers On Advertising Issues
Page 38 of 48

Push and Pull Marketing Strategies
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This 10 page paper considers the way that push and pull marketing strategies are used, looks at how they are used and presents cases to demonstrate the differences. The bibliography cites 7 sources.
Filename: TEpushpmark.rtf

Rebellion in Advertising
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5 pages in length. Rebel advertising is a technique of grabbing the public's attention through the use of sarcasm, irony, humor or shock, or a combination of these things. This descriptive paper investigates the use of rebellion in advertising and the reasons it is so successful. Describes several ads which use rebellion in advertising as well. Bibliography lists 6 sources.
Filename: JGArbadv.wps

Red Wing Shoes Advertisement (Analysis)
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This 3 page paper examines an advertisement in the Asbury Park Press and provides an analysis of it. The target demographic is explored. No additional sources cited.
Filename: SA618RW.rtf

Sales Promotions and Advertising
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Media advertising spending has been falling as a percentage of promotional spend for some years both in United Kingdom and United States. Sales promotion has been a major beneficiary of these changes. This 14 page paper looks at how and why this change is taking place. The paper sites many examples to illustrate the points raised and give examples of different promotions. The bibliography cites 12 sources.
Filename: TEadsales.rtf

Sales Promotions And Real Estate
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3 pages in length. When it comes to attracting customers, sales promotions represent a highly valuable marketing method for every industry. The real estate trade is no different from any other sector of commerce trying to boost its clientele; because houses are big ticket items and unlike a television or refrigerator requires a considerably greater amount of time and consideration prior to purchase, it behooves individual agents and large companies alike to utilize this particularly beneficial approach. Bibliography lists 1 source.
Filename: TLCSaleProm.rtf

Sales strategies in modern business; literature review
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An eleven page literature review relating to sales and marketing strategies in the modern business environment, with particular reference to the impact of Internet and Web technology, and the changes in marketing which have been brought about by the development of e-commerce. Bibliography lists 15 sources.
Filename: JLlitsales.rtf

Sears: The Fall of a Great Empire
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A 6 page overview of Sears’ struggle over the last two decades to maintain her reign as a retail giant. While in the 1980s she fell prey to Walmart and K-Mart, today she is fighting a similar battle with Lowes and Home Depot. Bibliography lists 6 sources.
Filename: PPsears.rtf

Semiotic Analysis of Print Advertisement
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This 4 page paper is a semiotic analysis of a print advertisement for Big Red chewing gum. It argues that Big Red is using sexual innuendo to sell its product.
Filename: HVBigRed.rtf

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