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Papers On Advertising Issues
Page 39 of 48

Sex In Advertising
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A 6 page paper arguing against the use of sexual images in advertising. Briefly explored are the extreme example of Calvin Klein's kiddie-porn jeans campaign in 1995 and the outrage--and increased sales--it generated. The paper also looks at the ways in which this advertising approach exploits women, and why marketers continue to use it. Bibliography lists 6 sources.
Filename: Adsex.wps

Sex in Advertising
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This 20 page report discusses the use of sex in advertising and marketing campaigns. Advertisers readily admit that sex is an important part of their efforts to sell products, especially certain products. Bibliography lists 15 sources.
Filename: Adsex3.wps

Sexual Motivation, Innuendo, and Promise in Advertising
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A 5 page paper discussing the subconscious, symbolic, and blatant use of sexuality in the advertising of products ranging from beer to baldness to attract male consumers. The message is clear from advertisers, ‘if you drink the right beer, you'll get the beautiful woman.' If you use the right product anti-baldness product, you'll get the beautiful women. Even if you're bald, if you drink the right beer . . . you'll still get the beautiful woman. Bibliography lists four-sources.
Filename: Adsex2.doc

Skywriting
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This 5 page paper discusses skywriting: its history, what it is and how it's done. Bibliography lists 5 sources.
Filename: HVSkywri.rtf

Social Reflection Of 1940's Print Advertisements
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7 pages in length. While print advertisements of the 1940's were significantly reflective of the advancements of war and technology, there was an even more obvious social aspect surrounding the marketing format: gender bias. Based upon a handful of advertisements from that period, the writer discusses that if the product in question were not a kitchen appliance or some other home improvement product, women would have no pertinent place in the overall marketing component. Even automobile advertisements were directed plainly and most unabashedly toward men, who were always considered to be at home in the "driver's seat." Bibliography lists 6 sources.
Filename: TLC1940.wps

Sports Industry U.S. & Asia
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An 11 page paper that looks at the sports merchandise industry in the U.S. and in Asia. The writer discusses the slowdown of the industry in the U.S. and the attempts to increase interest in Asia and the Pacific Asian regions. Data are provided. 2 tables included. Bibliography lists 12 sources.
Filename: PGspts.msw

Sprint PCS Marketing
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An 8 page paper that looks into Sprint PCS and their marketing campaign. Sprint is compared to its two primary competitors, AT&T and Vodafone/Air Touch in terms of size. The writer then discusses: the marketing environment, such as target market, legal/political, socio-cultural, competition; industry trends; recent developments and finally comments on future directions for the industry and for Spring PCS. Bibliography lists 12 sources.
Filename: PGsprint.msw

Starbucks Advertising
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This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertising spiral is considered, along with the target audience, competition, integrated marketing communication, product mix and use of creative media. The bibliography cites 8 sources.
Filename: TEstarad.rtf

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