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Papers On Advertising Issues
Page 40 of 48

State Farm Insurance & Promotion vs. Advertising
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A 7 page paper on the corporate background of State Farm, and how a local insurance agent is organized. The writer argues that the agent could cut its advertising budget by utilizing press releases around the varied community activities in which it participates. Bibliography lists 3 sources.
Filename: Statfarm.wps

SUBLIMINAL ADVERTISING
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This 3-page paper focuses on the concept of subliminal advertising, whether it exists (or not) and what the research has to say about it. Despite the fact that research doesn't support the effectiveness of subliminal research, the general public still fears that subliminal advertising exists and is being used. Bibliography lists 3 sources.
Filename: MTsubadv.rtf

SUBLIMINAL MESSAGES IN ADVERTISING
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This 4 page paper discusses the use of psychology in the world of advertising. Specific examples given. Bibliography lists 4 sources.
Filename: MBsubad.rtf

Subtle Advertisements in Film
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2 page opinionated essay and observations of subtle advertising in movies. Argument is based upon Reeses Pieces in "E.T.: The Extra-Terrestrial" and Calvin Klein in "Back to the Future." No bibliography.
Filename: Adinmov.wps

Susan Strasser's "Satisfaction Guaranteed : The Making Of The American Mass Market"
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5 pages in length. Susan Strasser's Satisfaction Guaranteed : The Making of the American Mass Market makes it easy to understand the growth pattern of consumerism that occurred throughout the twentieth century. From the beginnings of industrialism, through the modernistic era up until the self-seeking decades at century's end, Strasser provides the reader with a significantly better realization of just how clever and manipulative the mass marketing industry has been in order to obtain the target markets necessary for such advertising success. Bibliography lists 3 sources.
Filename: TLCMsMkt.rtf

Swiffer Marketing Analysis
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This 7 page paper discusses the marketing of the Swiffer products, beginning with the fact that the Swiffer sweeper was the first product developed by the company's restructured collaborative process. The writer discusses how P&G added value to this first Sweeper product by showing it could be used in another way. The essay includes comments on target market for the Swiffer products, marketing approaches, how the 4Ps can be seen in the campaign and the recall of the Sweep + Vac machine. Bibliography lists 5 sources.
Filename: PGswff.rtf

Tesco PLC
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A 14 page paper that begins with an introduction to Tesco PLC, the largest retail grocery company in the UK. Following the introduction, the writer reports growth strategies and some recent legal and ethical issues the company faced and resolved. The major focus of this paper is this company's public relations, marketing and advertising activities. Tesco began as a discount store but has evolved to appeal to a much broader market. The essay reports the specific advertising campaigns that changed consumer perceptions of this company. The most recent advertising innovation is television screens in stores advertising certain products. Statistical data included. Bibliography lists 19 sources.
Filename: PGtsco.rtf

The Advertising of OpenSkies; The New British Airways Subsidiary
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This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch their premium transatlantic service. The advertisements are examined; the potential strategic objectives identified and the way that they are being achieved is discussed as well as the way that the advertisements fit in with the overall marketing mix. The bibliography cites 7 sources.
Filename: TEopenskies.rtf

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