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Papers On Advertising Issues
Page 41 of 48

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation
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7 pages in length. Advertising, in and of itself, is an entity whose entire existence depends upon the ability to manipulate, influence and convince people to purchase or use a product/service they otherwise might not. The extent to which advertising tactics are so calculating and focused upon achieving this objective is both grand and far-reaching; that a successful advertising campaign is based much more upon the way the product or service is sold than the actual worth of that product/service speaks to advertising's capacity for selling anything to anyone even - and especially - when the product/service is directed to an inappropriate target market. Pursuing underage drinkers/smokers and children where cigarettes, alcohol and fast food are concerned illustrates the depths to which advertisers will go to shift the delicate balance between social ethics and the powerful lure of capitalism. Bibliography lists 6 sources.
Filename: TLCFastFood.rtf

The Body In Consumer Culture: Performing Masculinity
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7 pages in length. The collective nature of popular media proved to be a quick study where the draw of masculinity was concerned. Noting how advertising is the art form of consumer capitalism, one only has to analyze the types of ideas, values and objectives contemporary society seeks to obtain and right alongside will be popular media to endorse and increase such artificial consumption with proven tactics like promoting masculinity. It should come as no surprise how many individuals purchase items they neither need nor have use for all because they are swayed by slick marketing campaigns that utilize masculinity for cultivating just such a purchase response from the target market. Who is to blame - and why must blame be placed - when people are expected to take responsibility for their own actions? Bibliography lists 6 sources.
Filename: TLCMascCons.rtf

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth
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A 5 page overview of the impact advertising can have on American youth. This paper presents a causal relationship between advertising and the evolution of ebonics. Bibliography lists 5 sources.
Filename: PPadTelevisionViewing.rtf

The Commercialization of our Public and Private Space
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A 5 page discussion of the observation that commercial interests are permeating every aspect of our lives. Our public spaces, both physical and tangential, are increasingly subjected to commercial messages which are designed to change our perceptions and ultimately to render economic benefit on the commercial entity responsible for the commercial messages. The author emphasizes that seldom do these messages have any socially redeeming characteristics and suggest that if we could revamp the content of these messages we could move from a society which operates almost strictly on commercialism to one which operates at least partially on concern for the human condition.
Filename: PPadSpac.rtf

The Corporate Branding of Stadiums:
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This 5 page paper is a literature review of how corporate branding has affected stadium development. This paper exposes the extent to which this has become a significant influence and the impact it has had. Bibliography lists 10 sources.
Filename: GSStadiu.rtf

The Dangers of Xenedrine Advertising
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This 6 page report discusses the dangers of both the advertising of a particular diet supplement, as well as the supplement itself. Most overweight Americans focus on their insecurity about their weight and their determination and most want to find the proverbial “quick fix.” Bibliography lists 7 sources.
Filename: BWxenadr.rtf

The Detrimental Effects of Using Sex to Sell
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This 3 page paper examines the idea that sex sells, but even so, it is detrimental to society. Several examples of how sex is used in advertising is provided. Bibliography lists 5 sources.
Filename: SA538sex.rtf

The Effects of Advertising on Public Attitudes
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A 4 page paper which examines how advertising influences the public citing two examples (Microsoft Xbox and McDonald’s) and analyzing perceived effects, actual effects, whether or not subliminal messages have been expressed, and considers the legality and morality of advertising methods and if there should be limits placed upon them. Bibliography lists 4 sources.
Filename: TGgreatads.rtf

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