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Papers On Advertising Issues
Page 44 of 48

The Physical Body as "Power".
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(6 pp) It is not unusual to think of the physical body as "power." Certainly the Greeks were attempting to visualize a powerful body centuries ago. Today, according to Young (1997), 8 million people suffer from eating disorders. For some reason or another, 7 million women and one million men are intentionally depriving their bodies of food. What we are seeing in the twentieth century, and into this one, is a philosophical displacement of that idea of power, in a destructive way as viewed through the conditions of anorexia and bulimia. This discussion will focus on that shift of power and its accompanying negative possibilities. Bibliography lists 8 sources plus 4 visuals of fashion models.
Filename: BBabbody.doc

THE POWER OF ADVERTISING
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This 5 page paper details the psychology behind the sucess of advertising. A brief history of American advertising is included. Early brands such as Coca-Cola, Ivory Soap, and Wrigley's are examined, as well as the psychology behind the Tommy Hillfinger brands. Bibliography lists 4 sources.
Filename: MBads.rtf

The Power of Advertising
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A 14 page overview of the power of advertising. Concentrating on television and radio advertisements the author emphasizes the tendency of advertisers to target emotion, cultural affiliation, and even gender to persuade the audience to buy a product. Bibliography lists 8 sources.
Filename: PPadPers.rtf

The Power of Public Relations
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This 4 page paper demonstrates the power of public relations (PR) by looking at three examples of successful PR exercises. The examples include the Image of Prince Charles when his son was caught breaking the law, the use of PR by Greenpeace when fighting Royal Dutch Shell and their disposal plans for the Brent Spa oil platform and the imager of George Bush following the Iraq war. The bibliography cites 3 sources
Filename: TEPRpower.rtf

The Power of the Attention Owner
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This 3 page paper discusses the quote "In an age of information overload, people's attention becomes precious. Power shifts from media owner to attention owner". The bibliography cites 3 sources.
Filename: TEattento.rtf

The Promotion Mix With Examples
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This is a 6 page paper that begins by defining and explaining the five components in the promotion mix: adverting, personal selling, public relations, sales promotions and direct marketing. A chart is presented that rates each of the five components in terms of their potential to achieve certain goals. The writer then selects which promotion mix would be used for selling a new MBA program, a package of peas and the skills of aircraft engineers. 2 Tables are included. Bibliography lists 3 sources.
Filename: PGprmmx.rtf

The Purpose of Advertising: To Improve Sales or to Improve Disposition Toward a “Product”?
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A 3 page discussion of the ultimate purpose of advertising. The author presents the contention that when we consider the importance of advertising to arenas in which money does not actually exchange hands, we realize that advertising is really geared toward improving the buyer’s disposition toward a “product”. That product is not limited to a consumer product, however, but can encompass even the ideology which we incorporate into our personal and political psyches. Bibliography lists 2 sources.
Filename: PPadver2.rtf

The Role & Effectiveness of Print Advertising
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A 6 page paper on the role and effectiveness of print media in influencing public opinion. Specific magazine ads are analyzed and the usefulness of this media is compared with that of television, radio, etc; Bibliography lists 4 sources.
Filename: Printadv.wps

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