term papers and more on Advertising Issues

Select any paper listed below and receive it TODAY
for only $ /page +FREE bibliography!!!

Papers On Advertising Issues
Page 45 of 48

The Role of the Advertising Agency in a New Media Environment
[ send me this paper ]
This 7 page paper looks at the traditional ad agency and how things have changed with the advent of new media. Interactivity is discussed in depth. Bibliography lists 5 sources.
Filename: SA234ad.rtf

The Role Of The Supermodel In Perfume Advertising
[ send me this paper ]
A 6 page paper investigating the creation of the supermodel from the point of view of the perfume industry. The phenomenon of the supermodel is a growing one—in the 1930s, ‘40s and ‘50s models were largely anonymous, but they began to be spending more time in the public eye after Cheryl Tiegs. Now, they are celebrities in their own right, albeit ones who sell product. Bibliography lists 5 sources.
Filename: Supermod.wps

The Societal Impacts of Advertising
[ send me this paper ]
A 10 page discussion of the adverse impacts of political and commercial advertising. The author equates the tactics of political advertising to those of savvy advertising specialists hawking name brand tennis shoes and sports apparel. Distinguishing between an advertising promotion and an advertising campaign, the author contends that there is little real information in many campaigns. While both tactics are typically commercial in nature, an advertising promotion is intent on making the availability of a product known while an advertising campaign is intent on integrating the product into our consumer psyches, in making us feel that we cannot live without the particular product, or even a political ideology. Bibliography lists 9 sources.
Filename: PPadCmpg.rtf

The Team Effort in an Effective and Full-Service Advertising Agency
[ send me this paper ]
This 7 page report discusses the numerous components necessary to create an effective advertising campaign and the fact that an advertising agency that bills itself as “full-service” must be able to provide all components of the marketing-advertising -public relations mix. A hypothetical situation is presented in which a potential client is the local cable television conglomerate and could mean as much as an additional $1 million in the agency’s annual billables. Every member of the agency team pitching the account -- two creatives (one specializing in graphic design, the other in media art direction), the public relations director, the media buyer, the top account executive at the agency, the agency president, their associated direct-mail specialist, the finance officer, and even the agency owner, who always makes an appearance for top clients. In other words, in order to demonstrate the agency’s capabilities, a full “dog and pony show” is planned. Bibliography lists 5 sources.
Filename: BWagency.wps

The Use Of Color In Marketing
[ send me this paper ]
This 5 page paper discusses the importance of selecting color schemes in marketing efforts. Research has shown that colors convey messages and create emotional responses in people. Color selections has become a competitive advantage. Specific examples are included. Bibliography lists 4 sources.
Filename: PGcolor.wps

The Use of Digital Manipulation: Its Alteration of Perception and Effectiveness in Advertising
[ send me this paper ]
This is a 5 page paper discussing the use of digital manipulation and its perception and effectiveness in advertising. Historically, images produced by photographers and appearing in public print or advertising were taken largely by the public as true unaltered images. This being said, society today is well aware that digital technology allows for images to be altered rather easily. Nevertheless, the public still believes that many of the images it views are still basically true in their depictions. This perception of the truth becomes distorted especially in the world of advertising when advertisers now have the opportunity to make their products look “better than the reality”. While it has been a given that many of the models pictured in magazines have undergone make-up sessions, what many people don’t realize is that many of the same photographs of the models have been digitally altered to make the models not only appear to be beautiful but they become, through digital enhancement, perfect. The image of perfection can be obtained digitally of course and it is this perception of perfection which advertisers are now able to easily sell to the public. Image perfection is not the only realm used by advertisers and news magazines to sell their products. Digital manipulation also allows advertisers to promote their products using advanced technological overlays which does not intend to deceive the public but can appeal to many different levels and ages in today’s society. Bibliography lists 3 sources.
Filename: TJimage1.rtf

The Use Of Humor As A Persuasive Device
[ send me this paper ]
6 pages in length. More today than ever before, humor is a critical component in today's society. The extent to which humor lightens an otherwise stressful situation is both grand and far-reaching; that funniness is able to draw people together under a single common denominator speaks volumes regarding its inherent persuasiveness. Speech writers have long understood the tremendously influential power of humor, incorporating its lightheartedness into sermons, orations and lectures every possible chance. Of course, humor is not always appropriate for every type of speech, however, when its presence is a suitable addition, humor can be the one aspect that persuades an otherwise neutral audience. Bibliography lists 6 sources.
Filename: TLCHumorPer.rtf

THE USE OF OPINION LEADERS IN ADVERTISING
[ send me this paper ]
This 15 page paper discusses the use of opinion leader techniques in a specific advertisement, and why opinion leaders are so effective. Bibliography lists 5 sources.
Filename: MBadpsych.rtf

Page 45 of 48
<< more 40 41 42 43 44 45 46 47 48

Didn't find what you're looking for yet? Try a keyword search above or
have a NEW research paper customized on any topic you like!!!

-or-

SELECT ONE OF THE TERM PAPER ASSISTANCE OPTIONS BELOW:

Samples | Testimonials | Best Term Paper Help Links

term papers reports essays research term papers helping college students who are writing papers

Sell Papers & Essays From YOUR Web Site and Earn Money!
CLICK HERE TO BECOME OUR AFFILIATE!