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Papers On Advertising Issues
Page 46 of 48

Tobacco Advertising / Should the Federal Government Step In ?
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This 3 page paper examines the controversy between the restriction of our freedom of speech, the importance of the tobacco industry to our national economy, and the dangers of smoking,-- especially among the young. Bibliography lists 3 sources.
Filename: Smoking.wps

Tobacco Advertising: Targeting Women and Girls
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A 7 page overview of the obvious intent of the tobacco companies to target women and girls in their advertising campaigns. The author cites several statistics and examples which demonstrate the effectiveness of such campaigns. Bibliography lists 8 sources.
Filename: PPtobacW.rtf

Toulmin Analysis of an Ad
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A 4 page research paper that offers analysis of an Internet ad, Quick-Loss AcaiBurn, Secret of the Amazon, using Toulmin's analytical process in order to determine its claim, data and warrants, which collectively present a strongly persuasive argument that support the reader purchasing this product. Bibliography lists 2 sources.
Filename: khtoulad.rtf

Understanding the Consumer Decision-Making Process
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This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer decision-making process to increase sales and the way consumer satisfaction influences marketing strategies. The bibliography cites 2 sources.
Filename: TEmarktcondec.rtf

United Parcel Service
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A 12 page paper that presents an analysis of UPS. The essay begins with a short overview of the history of UPS from its 1907 humble start as a messenger service in Seattle. A SWOT analysis is provided followed by a discussion and analysis of recent marketing campaigns. Some of the many specific advertisements and their target audiences are described. Future objectives are then proposed with an outline of a marketing plan for reaching those objectives. Bibliography lists 16 sources.
Filename: PGups5.rtf

Using Sporting Events as a Marketing Tool
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This 5 page paper looks at the marketing strategy of advertising at sporting events. There is a focus on the Super Bowl, but there are other sporting events noted. Several companies are discussed including Heineken, Sealy, Monster.com and Hotjobs.com. Bibliography lists 6 sources.
Filename: SA145spt.rtf

Value Added / Positive Aspects Of Advertising
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5 pages in length. The writer argues in favor of advertising's merit asserting that advertising offers much to the American people, including assisting them with the electoral process and other political information, and improving the economy by introducing them to products of which they would otherwise have no knowledge. In addition, advertising brings diversity to media, moving it beyond the realm of reporting. In fact, advertising is its own art form, which grows in sophistication as society becomes more sophisticated. The economic advantages of advertising are stressed. Bibliography lists 10 sources.
Filename: Adver.wps

Various Advertising for Cigarette Companies
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5 pages in length. Cigarette companies have been forced to change their campaign tactics because of federal rulings on where and how they may advertise their products. By relying on brand recognition, many cigarette companies are still able to advertise effectively without actually breaking any of the rulings that have been put in place against them. This paper delves into how they go about this and are able to maintain an effective advertising campaign. Bibliography lists 2 sources.
Filename: JGAmarlb.rtf

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