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Papers On Advertising Issues
Page 47 of 48

Verifying Advertising Claims/ Anti-smoking Campaigns
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A 6 page research paper that addresses the fact that claims are frequently made in advertising that have not been proven with empirical evidence. Relative to this, the writer examines an ad that has been featured in national anti-smoking campaigns relative to its efficacy and proposes a research study that could verify whether or not the ad is true. Bibliography lists 5 sources.
Filename: 00xsmoke.rtf

Vermont Teddy Bear Company
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After a shaky beginning, the Vermont Teddy Bear company is back on its feet and making strong inroads into its competitors’ businesses. As a result, it has become the industry leader in promoting itself and its products. This is no children’s bear company.
Filename: jvVmtTB.rtf

Vermont Teddy Bear Strategies For Growth
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A 3 page paper that focuses on the strategies this company has used for growth and suggests other steps to increase growth. Bibliography lists 5 sources.
Filename: PGvttdy.rtf

Viable Spokespersons In Advertisements
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8 pages. This is an interesting look at how the world of advertising makes the viewer believe that a product is used and approved by celebrities or well-known people in their ads. Consumers do tend to listen to a well-known personality recommend a product, not realizing all the while that the actor is just doing a job and getting paid to do it. Some of the more interesting strategies used in advertising are covered in this paper. Bibliography lists 10 sources.
Filename: JGAcelad.rtf

Virgin Atlantic Airways - Ten Years After Case Study
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This 9 page paper is a case study of Virgin Atlantic Airways as it passed its 10th birthday. The case was provided by the student. Topic headings include: problem analysis reflecting the challenges ahead and including a SWOT analysis; three alternative recommendations, with the pro's, con's and potential fiscal restrictions for each; an explanation of which of the three is most feasible; selection of best alternative and why that one is chosen as the best; and implementation, including resources needed, timeline and evaluation. 1 Table included. No Bibliography.
Filename: PGvrgn.rtf

Wal Mart and Its Electronic and Print Marketing
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This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists 4 sources.
Filename: SA740Wal.rtf

Wal-Mart and Pepsi: Two Case Studies
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A 6 page overview of the business history of these two companies. This paper emphasizes both the strengths and weaknesses of these companies and addresses specific questions regarding their performance and future potential. Bibliography lists 1 source.
Filename: PPbsStdys.rtf

What is a Good Advertisement?
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This 3 page paper examines what is needed for an advertisements to achieve its goals. The paper considers the need to get attention and communicate a message and argues the most important aspect is to ensure that the target audience can recall that message so that it will impact on their buying decisions. The bibliography cites 2 sources.
Filename: TEadgood.rtf

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