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Papers On Advertising Issues
Page 48 of 48

Why Brands Should Not Have History
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This 4 page paper considers why a brand with a long history, or the perception of a long history may not be as successful as a more up to date brand. The paper considers the role of the product or brand lifecycle and the impact historical association may have on a brand and the need for brand renewal. Examples are cited to illustrate the points raised. The bibliography cites 4 sources.
Filename: TEbrndhis.rtf

Why Print Advertising is Here to Stay
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This 3 page paper looks at the decline in print advertising but argues that the pictures will continue to resonate with audiences. Google is used as an example. Bibliography lists 3 sources.
Filename: SA608prn.rtf

William Lutz's "With These Words, I Can Sell You Anything" And George Orwell's "Politics And The English Language": Verbal Manipulation
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3 pages in length. Upon examining William Lutz's "With These Words, I Can Sell You Anything" and George Orwell's "Politics and the English Language," is becomes quite clear how people from all walks of life are equipped to manipulate words in order to achieve their objectives. Lutz focuses upon the advertising industry, while Orwell discusses the broad use of verbal adaptation within the political arena, with both clearly illustrating how what one hears is not always what the speaker has intended the listener to perceive. Bibliography lists 4 sources.
Filename: TLCLutzO.rtf

Williamson: Decoding Advertisements
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A paper which looks in detail at Williamson's theories of advertising, with reference to the influence of Althusser and Lacan on her work, and the part played by advertising in the construction of representation. Bibliography lists 7 sources.
Filename: JLadsstrc.rtf

Women's Perception of Female Images in Ads
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A 12 page research paper that offers a student assistance in designing a qualitative research project that proposes to investigate the effect that viewing print media ads and their presentation of the female body has on women consumers. Tutorial language and the page count includes a 2 page annotated bibliography. Bibliography lists 6 sources.
Filename: khwomads.rtf

Writing an Effective News Release
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3 pages in length. This sample news release announces a new product by a general contractor specializing in bathroom fixtures. The announcement is made in conjunction with a special event. This creative paper gives an excellent overview of what public relations specialists strive for in a news release. Bibliography lists 4 sources.
Filename: JGAnewsr.wps

Xerox Corp Marketing Analysis
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An 8 page paper that includes these subheadings: Executive Summary; Target Markets and Strategies; Major Competitors and Market Shares; Degree of Success; Effectiveness of Marketing Strategies. Xerox is a brilliant innovator and a poor marketer. This is a company who is known as a technology innovator but it is also known for being unsuccessful in marketing and commercializing their innovations. This paper discusses these issues and reports the latest steps the company has taken to reclaim and expand its market share. Data included. 1 Table included. Bibliography lists 12 sources.
Filename: PGxerx.rtf

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