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Papers On Business Ethics
Page 59 of 88

McDonald's And Burger King Franchises In Syria
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6 pages in length. When American enterprises like McDonald's and Burger King express a desire to expand beyond their North American continent, there are a number of environmental and distribution issues that must first be addressed; even after business has begun, these same concerns are revisited in an effort to maintain a certain level of commerce throughout Syria. Bibliography lists 5 sources.
Filename: TLCBkMcD.rtf

Measuring Quality Within The Corporate Setting
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7 pages in length. Many industry analysts have attempted to demonstrate how important quality measurement methods have actually become to a company's existence, insofar as people have come to depend on its ability to address an organizational crisis. In some sense, this view has helped to define exactly what a leader means, and whether or not the masses place far too much emphasis upon success. Unquestionably, establishing a healthy and productive quality measurement program revolves around cultivating a healthy and productive organizational culture. Management maintains full responsibility when it comes to creating such an environment, ultimately enabling such programs to bring forth the most of a company's quality. Bibliography lists 6 sources.
Filename: TLCqlity.wps

Media Images and Anorexia
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This 3 page paper examines the relationship between media and anorexia. It argues that in part, media is responsible for the phenomenon. Bibliography lists 5 sources.
Filename: SA717ana.rtf

Media: Skewed Perspective Of Reality
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6 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which media advertising skews the perspective of reality has come to represent a commonplace approach to capitalistic consumerism. Proponents of television advertising contend that there is one phrase for those who are prone to the deceptiveness of broadcast media advertising: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be a child. Indeed, it can easily be argued that there is some form of deception in most all advertising; employing actors to looks as though they are enjoying a particular product influences viewers to respond in the same fraudulent fashion. Bibliography lists 5 sources.
Filename: TLCskewd.wps

Men's Magazine Ads: Representation Of Masculinity
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5 pages in length. Historically, the media have not earned the most stellar of reputations when it comes to portraying reality; indeed, the manner by which magazine advertising skews the perspective of male masculinity has come to represent a commonplace approach to capitalistic consumerism. Proponents of magazine advertising contend that there is one phrase for those who are prone to the deceptiveness of media marketing: caveat emptor. They argue that it is not up to the advertiser to be responsible for the buyer's gullibility, even if that buyer happens to be an impressionable male seeking to emulate the ad's buff model. Bibliography lists 5 sources.
Filename: TLCmenmg.doc

Merck, Pfizer And Johnson & Johnson: Marketing Amidst Problem Products
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10 pages in length. The writer discusses the problems each company may face when reintroducing their respective products – Vioxx, Celebrex – to the market if FDA approval is received. Bibliography lists 7 sources.
Filename: TLCMerckPfz.rtf

Merrill Lynch's New Deal
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This 4 page paper looks at Merrill Lynch's involvement in the California government long after the 1994 scandal that plunged Orange County into bankruptcy. Is it ethical for the state of California to do business with the likes of Merrill Lynch? The answer is "yes." Bibliography lists 3 sources.
Filename: SA412ML.rtf

Method of Inquiry; Using a Code of Ethics to Help with Decision-Making
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This 9 page paper looks at the way a company can undertake an inquiry into an action or decision, for an organisation or individual, to assess whether or not it is ethical. The paper shows how a suitable process will lead to sound decision-making based on a firms’ code of ethics. The bibliography cites 4 sources.
Filename: TEcodethic.rtf

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