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Papers On International Business
Page 27 of 263
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Big Emerging Markets 2005
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A 3 page paper assessing the statement, "Within 20 years, we will have seen the emergence of enormous global markets for standardized consumer products. Do you agree or disagree with this statement?" The paper provides 3 pages supporting agreement. Bibliography lists 4 sources.
Filename: KSmktgGloMkts.rtf
Billabong International
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This 5 page paper examines the Australian company Billabong International and performs a PESTEL analysis looking at the political, economic, social, technological, environmental and legal influences on the company. The bibliography cites 7 sources.
Filename: TEbillabong.rtf
Blending Cultures After a Merger
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A 2 page summary of a 12-slide PowerPoint® presentation addressing the role of organizational culture in merger situations. The paper and presentation address Daimler-Chrysler and IBM-Lenovo. Bibliography lists 6 sources.
Filename: KSmgmtCultMerg.rtf
Blue Chip Franchise Corporation / Entering The International Marketplace
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A 12 page paper that discusses some of the considerations necessary for BCFC to move into Dubai, including: requirements, training, market survey and sales forecast, the problems and resources surrounding entrance, location and position of the product in the market. Bibliography lists 9 sources.
Filename: Bluechip.wps
Blue Nile Inc.
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This 24 page paper is an in depth case study of Blue Nile Inc., the largest online diamond retailer. The company is examined using a Porter's five forces analysis, discussion of the competitive strategies and competitive advantages company utilizes, a SWOT analysis and then a consideration of whether or not the company shares would be a good investment. The bibliography cites 10 sources.
Filename: TEbluenile.rtf
BMW and Rover
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This 3 page paper outlines the acquisition of Rover by BMW, why they made the acquisition and why it went wrong. The paper starts by considering the position of BMW within the automotive market, explains why the acquisition offered so many opportunities, why they were not realised and the strategy that BMW followed after accepting this failure.
Filename: TEBMWrover.rtf
BMW and Strategy
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This 8 page paper examines BMW and its' strategy. The paper answers four questions, looking at the drivers for BMW in the year 2000 and later, the core competences of the company, the how the concepts of competitive advantage through differentiation and cost advantage apply to BMW and the role of traditional strategic planning at BMW. The bibliography cites 3 sources.
Filename: TEBMWques.rtf
BMW Auto Group
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A 5 page paper with three parts. The first section provides a brief history of the company, including products and 2004 sales figures. The second section reports an article written about the company that focuses on the need to downmarket and the third section comments on social responsibility and corporate goals. Bibliography lists 7 sources.
Filename: PGbmw.rtf
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