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Papers On International Business
Page 28 of 263

BMW Leadership
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This 14 page paper examines the leadership styles seen at BMW showing how the company use the human relations school of management and democratic leadership styles. This is illustrated with examples. The company is then compared with Ford, where it is argued there is a more scientific management approach and an autocratic style of leadership. The bibliography cites 13 sources.
Filename: TEBMWlead1.rtf

BMW SWOT Analysis
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This 4 page paper is a SWOT analysis of BMW, examining the strengths, weaknesses, opportunities and threats. The paper looks at the position after the sale of the Rover group and is based on a case study supplied by the student.
Filename: TEBMWSWOT.rtf

BMW's Position in the Changing Auto Industry
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A 32 page paper discussing changes in the global auto industry and how BMW has both affected those changes and been affected by them. The continued slow demise of Detroit's auto industry and the growth of "transplant" factories of "foreign" cars in the American South has contributed to an emerging shift in the global industry. BMW has been a part of that shift: its South Carolina facility is the only site of manufacture for its SUVs, most of which are sold in the US but also are sold in other parts of the world. BMW has made some missteps in recent years, but apparently none as large as its primary competitor, Mercedes. As Mercedes strives to catch up, BMW continues winning market share. The paper discusses the issues in terms of Porter's Five Forces, strategic group mapping, identification of current and future trends. Includes 3 charts and one table. Bibliography lists 17 sources.
Filename: KSbmw2002.rtf

BMW’s Changing Strategy
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf

BMW’s Fork in the Road
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An 8 page memo written to Karl Gerlinger, president of BMW North America, dated December 31, 1992 (before BMW established manufacturing operations in the US). The memo is based on Harvard case #9-593-082, set at the end of 1992 when BMW’s management was seeking a method of achieving its goal of selling 100,000 BMWs in the United States annually. In 1992, that figure was 66,000. The memo suggests that BMW build a manufacturing facility in the US, proceeding to outline the benefits of such a decision, which include lower fixed and variable costs than possible to attain in Germany, as well as opportunity to avoid US import tariffs on foreign cars. Bibliography lists 2 sources.
Filename: KSbmwNoAmerica.rtf

BMW; A Research Proposal
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BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appear to have succeeded. This 10 page paper is a research proposal with the aim of identifying how and why BMW have been unable to attract new target markets. The paper presents research aims and objectives, a literature review, a methodology and a timescale for the research. The bibliography cites 6 sources.
Filename: TEBMWfail.rtf

Boeing 787 Project Supply Chain
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An 12 page paper. The first part of this paper is devoted to supply chain management, in general. The writer explains and discusses supply chains and supply chain management, including the JIT approach. Following the information and discussion on supply chain management, the essay continues to discuss this in terms of the aerospace industry, in general, and Boeing's 787 project, in particular. The writer makes recommendations for others who have large complex supply chains. The stimulus question is: whether or not Boeing's supply chain for the 787 project will become the normal way of establishing supply chains. Bibliography lists 15 sources.
Filename: PG787SCM.RTF

Boeing; A Multicultural Company
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This 36 page paper considers the way in which Boeing has been effected and influenced by the minorities, especially Asians, within the workforce. The way in which this has been dealt with and the impact can be seen through the company, form the culture to the practical application of education programmes, recruitment and promotional methods, and the benefits as well disadvantages to the company. The bibliography cites 28 sources.
Filename: TEasiabo.wps

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