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Papers On International Business
Page 36 of 263

Cadbury
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This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis and the examination of the way two competitors; Mars and Thornton's undertake their own marketing. The analysis also includes a SWOT analysis, a BCG Matrix and consideration of the different target markets. The paper ends with some suggested strategies to help the company attain its vision and increase revenues and profits. The bibliography cites 16 sources.
Filename: TECadbury.rtf

Cadbury and ACAS; A Comparison of Products, Services and Operations
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This 6 page paper looks at two organisations; Cadbury’s, part of the Cadbury Schweppes group, and ACAS; the Advisory, Conciliation and Arbitration Service. The paper looks at the two organisations to show how, despite vast differences in products and services as well as stakeholders, there are commonalities in the way products and services are developed. The bibliography cites 5 sources.
Filename: TEcadacaspro.rtf

Cadbury Trebor Allan Inc. In Canada
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This 5 page paper examines a case study provided by the student. The paper identifies the internal strengths and weaknesses as well as the external opportunities and threats following the merger between Cadbury Neilson and Trebor Allan in 2001 and uses the results to make some recommendations.
Filename: TEcadtreb.rtf

Caffè Nero Case Study
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A 5 page paper that analyses this company according to information provided in one article supplied by the student. The analysis includes a SWOT as well as the use of Porter's five forces, Porter's generic strategies for competitive advantage and Ansoff's matrix. Bibliography lists 9 sources.
Filename: PGcafenr.RTF

Can and Do Global Brands Exist?
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Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global brand, looking at the spread of the brand and the way the branding messages are communicated. The paper considers the theory and uses examples to illustrate points raised. The bibliography cites 9 sources.
Filename: TEglobrand.rtf

Can Cultural Values Have A Significant Impact On Business Structure, Strategy And Economic Performance At A National Level?
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This 9 page paper considers whether cultural values influences the way a business operates, looking at the structure, internal, values and operational performance. The Anglo-American culture is compared to the cultures of Germany and Japan with the similarities and differences examined and their impact assessed. The bibliography cites 15 sources.
Filename: TECulUKgrjp.rtf

Can KFC Work in Japan?
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A 10 page international business study addressing this very question. The writer looks at the problem and successes of Japan's KFC operation and suggests where changes need to be made in the promotional strategy. Bibliography lists 8 sources.
Filename: Kfc.wps

Can Multi-National Enterprises Build Sustained Competitive Advantages On The Basis Of Co-Operative Structures And Strategies?
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This 8 page paper looks at how multi-national corporations may use collaborations of co-operative strategies and the ways in which these might lead to competitive advantages. Different potential strategies are discussed and examples are used to assess if short and long term competitive advantages can be archived with these arrangements. The bibliography cites 10 sources.
Filename: TEMNEcollab.rtf

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