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Papers On International Business
Page 46 of 263

Clust; Group Buying
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This 8 page paper is based on a case study supplied by the student. Clust is a French web site based on the idea of group purchasing, but this model of selling is taking time to develop and revenues are not as high as the company hoped for. The paper considers the positions and potential strategies the company can follow. The paper is based on a HBS case study supplied by the student. The bibliography cites 1 source.
Filename: TEclust1.rtf

Coca Cola Case Study
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This 12 page paper looks at the Coca-Cola company, owner of the Coke brand, and considers two issues. The first is the way in which marketing to China may fit in with the global image. The second question looks at whether a single structure is suitable for global company to achieve the desired results. This includes looking at the HRM functions of the company. The bibliography cites 15 sources.
Filename: TEcocacola.rtf

Coca-Cola in Venezuela
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6 pages in length. This paper gives background information on the Coca-Cola company as far as the industry, their products and how the company does in Venezuela. There is also extensive coverage on the country of Venezuela as far as the state of the economy, the lifestyle of the citizenry, and cultural factors a foreign company needs to know. Bibliography lists 6 sources.
Filename: JGAvenck.wps

Coca-Cola vs. PepsiCo In The International Market
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A 5 page analysis of whether or not these two soft drink companies will emerge in the international market creating a duopoly as they have done in the United States. Topics discussed include marketing strategies, percentage of market shares in the U.S. and in the global market and a conclusion as to whether the two combined will hold the lion's share of the soft drink industry market internationally. Bibliography included.
Filename: Cokep.rtf

Coca-Cola: International Marketing Strategy Shift
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A 20 page paper discussing the shift in Coke’s marketing perspective from a global view to one that is much more local in its approach. The company suffered massive setbacks in Europe when contamination in cans sold in Belgium and northern France sickened consumers. This is one reason for the shift away from the global focus, but there are others as well. The purpose here is to examine the shift from global to local focus, particularly as it applies to Coca-Cola France. Bibliography lists 18 sources.
Filename: KScokeIntFr.rtf

Cocoa's Sustainability
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A 9 page paper in two parts. Part I traces the "food route" of cocoa from production in Ghana through sale to processors, and provides a short history of cocoa. Part II provides a one-page letter to Hershey's CEO to encourage Hershey to use only cocoa from sustainable and high quality sources, such as Ghana's growers. Bibliography lists 13 sources.
Filename: KSopsProChoc.rtf

Coke & Ford's Focus In Mexico
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A 15 page paper discussing the two multinational companies' success in Mexico and further south. Both Ford Motor Company and Coca-Cola have strong and growing presence all over the world. Their presence in Mexico, however, has produced business results that both manufacturers could wish to duplicate in every market in which they operate. Ford has performed so well in the Mexican market that the senior management responsible for much of the growth and success has been moved to Ford's European headquarters for the purpose of reproducing the Mexican experience in Europe Bibliography lists 12 sources.
Filename: CokeFord.doc

Colgate-Palmolive's Expatriate Managers
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A 5 page paper discussing Harvard case 394-184. Colgate-Palmolive (CP) has been an international - and multinational - company for decades before being so became the fashion in business. It has required international service for advancement to senior management for years, but it increasingly has difficulty recruiting managers willing to relocate internationally. The paper discusses the issues of dual career families and whether CP should retain its international service requirement. There is more that CP can do for the families, and the paper recommends that it retain the international service requirement in light of today's trend toward globalization. Bibliography lists 1 source.
Filename: KScolgateEx.wps

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