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Papers On International Business
Page 50 of 263

COMPUTERS TO KENYA: AN EXPORT OVERVIEW
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This 7-page paper discusses how a U.S. company would go about exporting computers to Kenya. Information included includes the economy, the potential market, political structure, taxes and licenses required and methods of promotion. Bibliography lists 5 sources.
Filename: MTcomken.rtf

Concept mapping
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A paper which looks at the theory of concept mapping and the way it can be applied to the findings in three research papers from business journals, with specific reference to transnational business organisations and culturally diverse workforces. Bibliography lists 6 sources
Filename: JLcmap.rtf

Conceptualizations Of Globalization
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This 8 page paper explains and discusses different conceptualizations of globalization: skeptics, neo-liberals, radicals, and transformationalists. Each approach is described in terms of its major tenets and beliefs. Bibliography lists 7 sources.
Filename: PGcptgl.rtf

Conducting Business in Bulgaria
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This 7 page paper focuses on customs and communications in a nation that is somewhat like other European countries but different in its own right. Suggestions are made. Globalization is touched on. Bibliography lists 5 sources.
Filename: SA414Blg.rtf

CONFLICTS AND KUWAITI CONSTRUCTION
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This 10-page paper examines the conflicts inherent in the Kuwait construction industry. Topics under discussion include a multi-cultural work force and government interference. Bibliography lists 5 sources.
Filename: MTkuwcom.rtf

Considerations for International Advertising
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An 11 page paper discussing the cultural differences that must be considered when attempting to design an international advertising campaign, ranging from the obvious such as language to more subtle attitudes toward characteristics of specific colors or overt materialism. The media used for the message is important as well. An example used in the paper is the reduced effectiveness of newspaper advertising in a developing nation where extremely low per-capita incomes and literacy rates combine to make a newspaper a luxury item useful only to relatively few citizens. Bibliography lists 10 sources.
Filename: KSintlAdv.rtf

Considerations for International Expansion
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This 3 page paper looks at a range of influences that a business would have to consider when looking at expanding internationally. These include currency exchange rates, culture and language as well as different ways of expanding, such as exporting or franchising. The bibliography cites 2 sources.
Filename: TEinexpan.rtf

Considerations in International Marketing
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A 5 page paper discussing determinations of international markets' attractiveness for accepting specific US products such as personal computers, candy bars and tennis racquets. While the mechanisms and philosophies of marketing remain consistent around the globe, practical application can vary in response to several stimuli. Cultural views are important of course, but many of the world's nations simply operate on different standards than those of the US, such as is the case with most of the world's electrical supply. Marketers must understand the differences between the domestic and target international market if they are to succeed in distributing their product there. Bibliography lists 4 sources.
Filename: KSintnlMktg.wps

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