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Papers On International Business
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Creating an International Market; Richgro
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This 11 page paper looks at how a product or company which is currently purely domestic may expand into an international market. The paper shows how a market could be assessed to find a good fit and then a marketing plan developed. The example used is the Australian company Richgro, manufacturer of a range of gardening products including a water retention product Ezi-Wet and a plan to enter the US market. The bibliography cites 7 sources.
Filename: TErichgro.rtf

Creating Value
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Many factors influence a business, some of these are within the control of the firm, whilst others are external. However, they can all be sources that can add value to a company. This 12 page paper will show how many factors, which are often seen as costly, may add value to a company. These include globalisation, new product development, managing knowledge and principled corporate governance may all add value to a company, despite the perception of the cost that these may incur. The bibliography cites 16 sources.
Filename: TEvaluecr.rtf

Creating Value with ERP Enterprise Resource Planning
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(ERP)is becoming more popular, this 17 page paper considers how ERP may be used to create value and why it may sometimes fail. The paper starts by looking at the reasons firms may choose to migrate to an ERP system, the benefits of that system and the potential. The paper then looks at the way the implementation should be managed before considering the way in which a bank has used ERP to create value. The bibliography cites 19 sources.
Filename: TEERPvalue.rtf

Credit in Ghana and the UK; Porters Five Forces Analysis
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This 10 page paper examines the credit provision and control in Ghana and the UK paying specific attention to the impact on small businesses, especially small retailers. This is examined using the framework of an in-depth Porters Five Forces model. The bibliography cites 5 sources.
Filename: TEghanaUKp.rtf

Crisis in the Global Coffee Market
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An 11 page paper discussing the decline of the global coffee industry during the decade of the 1990s. As the number of coffee producers increased when Vietnam entered the global coffee market, supply increased dramatically to drive down prices to the lowest seen in 30 years. Though the coffee grown in Vietnam was not the most desirable available, it was used to blend with higher quality coffee, driving down the price of the higher quality variety as well. This is an economic paper discussing perfect competition and the effect of cartel involvement on supply and demand. Includes 2 charts. Bibliography lists 12 sources.
Filename: KSeconCoffee.rtf

Critical Success Factors and Core Competences for BMW’s Mini Cooper Division
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This 4 page paper outlines the critical success factors in the automotive industry and then looks at how this car manufacturer satisfies and supports these with the core competences it has developed. The bibliography cites 10 sources.
Filename: TEbmwcsf.rtf

Cross Boarder Mergers And Acquisitions
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This 15 page paper looks at the problems and challenges of international mergers and acquisitions, and argues that it is more than financial considerations that need to be taken into account of the merger or acquisition is to be successful. The bibliography cites 15 sources.
Filename: TEmergeinter.rtf

Cross Cultural Management and Marketing
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An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.
Filename: KSmktgCompMgmt.rtf


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