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Papers On International Business
Page 58 of 263

Customer Service at 3M
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A 10 page paper tracing the evolution of 3M’s customer service from fragmented, erroneous and inefficient to the development of one of the most enviable systems in existence today. 3M’s first step was to develop a vast data warehouse containing all customer, sales and product information, then to link that data warehouse to the company’s website so that customers also can access their own information as well as view every one of the more than 50,000 products that the $16 billion company sells in more than 200 countries. The result is greatly improved customer service that also serves the principles of retention marketing and strategic account management. Bibliography lists 11 sources.
Filename: KSmgmt3MCustSer.rtf

Daily Mail and General Trust
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This 15 page paper examines The Daily Mail and General Trust (DMGT), a UK media company that owns the Daily Mail. The paper looks at the history of the company, the current position, management and strategy and the use of information technology and information systems within the company. The bibliography cites 5 sources.
Filename: TEDmailg.rtf

Daimler Chrysler
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15 pages. This indepth look at the Daimler Chrysler Corporation gives a short history of the company as well as their marketing strategies. The response by the company to their external environment is also addressed, including the cultural environment, the ecological environment and the political environment. These topics and many more are addressed in this research paper that covers everything one would need to know about this company. Bibliography lists 20 sources.
Filename: JGAdaiml.wps

Daimler Chrysler Merger And Split
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This 6 page paper presents an analysis of DaimlerChrysler AG from Daimler-Benz's acquisition of Chrysler Corp. until its dissolution. The essay discusses the different dimensions in the analysis, social, political, economic, technological and ecological. Bibliography lists 9 sources.
Filename: PGdmch08.RTF

Daimler-Benz Strategy After 1991
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Daimler-Benz had many challenges in 1991. This 3 page paper considers how Daimler-Benz has dealt with the strengths weaknesses opportunities and threats it faced in 1991, and how it has developed since including the acquisition of Chrysler to make DaimlerChrysler. The bibliography cites 4 sources.
Filename: TEdbenz1.rtf

Daimlerchrysler AG
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A 6 page paper that offers a glimpse into DaimlerChrysler AG, a company formed when Daimler acquired Chrysler in 1998. The writer reports the most recent revenue figure, the size of the company and its products and services. The writer also explains German corporate governance and points out some differences between that the U.S. corporate governance. However, the company still adheres to U.S. laws in terms of diversity and auditing. The essay also includes information on recent innovations from the company and reports their recent agreement with the U.S. Department of Energy. Bibliography lists 12 sources.
Filename: PGdmchry.rtf

DaimlerChrysler; A Difficult Merger
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In 1998 Daimler-Benz acquired Chrysler. This 8 page paper examines the way that the acquisition took place and the failure to realize benefits. The paper starts with background and considers why the acquisition was attractive. A SWOT analysis is used to assess the strengths weaknesses, opportunities and threats; the paper then ends with the recommendation for Daimler to divest of Chrysler. The bibliography cites 7 sources.
Filename: TEDCfail.rtf

DaimlerChrysler; A SWOT Analysis
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This 9 page paper considers the newly formed company that resulted from the Daimler-Benz acquisition of Chrysler. To undertake this a SWOT analysis is conducted to ascertain the strengths, weaknesses, opportunities and threats which may be currently present or seen in the future. The bibliography cites 8 sources.
Filename: TEdamcry.wps

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