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Papers On International Business
Page 63 of 263

Developing and Adapting to Change; The Story of Gulf Air
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This 14 page paper considers the aviation company Gulf Air, and looks at how it adapts to the commercial environment in which it operates. The writer consider the history of the company’s development as well as more recent changes. The bibliography cites 15 sources.
Filename: TEgulfai.rtf

Development Models; Isisbter’s Modernization, Dependency and Marxism Theories Applied to Bangalore in India
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This 4 page paper looks at the issue of underdevelopment in Third World countries and uses three approaches of Isisbter to discuss the way in which a city should develop. Using the example of Bangalore the writer considers some of the existing problems, the benefits and disadvantages of each approach and the way in which then can, or do impact, on Bangalore. The bibliography cites 3 sources.
Filename: TEbangalore.rtf

Development of an Airport
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This 14 page paper is the proposal for a development of an international airport in the Guizhou province of China. The paper looks at the area and considers the long term viability or the development in terms of the development of demand as well as the organizational structure of the company and the airport and the way 9n which all the stakeholders needs can be satisfied. The bibliography cites 8 sources.
Filename: TEdevairp.rtf

DFS Case Study
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This 9 page paper looks at the UK furniture firm; DFS, a company that specializes in the sale of sofas. The paper starts by looking at the position of the firm, the strengths and weaknesses, the strategies and the way in which the customers respond to those strategies. The last part of the paper considers the potential future of the firm. The bibliography cites 9 sources.
Filename: TEdfssofa.rtf

DHL Overview
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A 26 page paper. When it was founded in 1969, DHL was a document-shuttling service between San Francisco and Honolulu. It was acquired by a German company in 2000 and over the years has become the leader in air express package delivery in much of the world outside of the US. Currently the company claims 4.2 million customers, and that is without holding a significant share of the US market. The company is addressing its marketing mix and refining services. Its supply chain management services and consulting hold much promise for both the present and the future. Bibliography lists 17 sources.
Filename: KSmgmtdhl.rtf

DHL; International Influences
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This 4 page paper looks at some different influences and actions seen within DHL, written in 4 parts, the first part looks at the outsourcing that takes place at DHL, the second part considers international operation and the company's plans for expansion the third part of the paper looks at importing and exporting by DHL and the last part discusses the influence of globalization. The bibliography cites 3 sources.
Filename: TEDHLinter.rtf

Diageo PLC
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A 6 page paper. Diageo PLC was born through the 1997 merger of Guinness and Grand Metropolitan. The company is the largest producer of alcoholic beverages in the world. Its brands include Guinness, Tanqueray, Smirnoff, Johnnie Walker and Beaulieu wines, among many others. This essay discusses the company, two of its major competitors and its aggressive and innovative marketing strategies. 1 Table included. Bibliography lists 11 sources.
Filename: PGdiageo.rtf

Different in Target Market Perception of Levi Jean in London and Hong Kong
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This 25 page paper examines the difference in the perception of the Levi brand comparing the UK; specifically London, with Hong Kong the former British territory that is now part of china. The paper examines Hong Kong and the way in which marketing and product developments could and have taken place that may account for any difference. The paper also includes an example of primary research. The bibliography cites 21 sources.
Filename: TElevimarket.rtf

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