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Papers On International Business
Page 77 of 263

ERICO; Industry Trends and Strategy
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This 3 page paper looks at the facility protection goods industry and the firm ERICO. The trends in the industry are identified and then the way the firm competes in the industry and in response to these trends is discussed. The bibliography cites 2 sources.
Filename: TEerico1.rtf

Ericsson
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This 16 page paper looks at the marketing of Ericsson when they developed a global marketing campaign in 1998. The paper examines how and why this was undertaken, the benefits and the problems and consider the short and long term implications with reference to international marketing theory. The bibliography cites 9 sources.
Filename: TEericson.rtf

Ericsson Inc.
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This 5 page report discusses the multi-faceted corporation Ericsson. The Swedish manufacturer is the third largest producer of mobile phones in the world. Obviously, telecommunications is one of the most important and most competitive business sectors in the modern world. As a result, a company such as Ericsson is involved in a broad array of communications development programs and products. This paper examines some of the company’s primary strengths, potential weaknesses, and possible threats. Bibliography lists 10 sources.
Filename: BWericss.wps

Errors in Importing and Exporting - A Case Study
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This 8 page paper considers a case study supplied by the student. In this case, a naive manager makes numerous mistakes in setting up a contract which involved imports and exports. The paper outlines the steps that the manger should have taken to prevent many of the mistakes and reduce the exposure to risk. The bibliography cites 6 sources.
Filename: TEexperr.rtf

Establishing a Caribbean Tour Operation
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This 8 page paper looks at the pros and cons of establishing a tour operator within the Caribbean. The writer discusses issues such as the general image of the Caribbean and its attraction to tourists, the way tourists can be attracted, the reliance of the Caribbean tour industry on foreign operators and the benefits of changing travel patterns influenced by the media and the Internet. The bibliography cites 8 sources.
Filename: TEcarrtour.rtf

Establishing a Global Athletic Shoe Company
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A 5 page paper establishing a new company to manufacture and market athletic shoes in the US, Canada, Singapore and South Korea. The initial budget is $350 million, allocated among five primary activities. Includes a five forces analysis of the industry. Bibliography lists 2 sources.
Filename: KSmktgAthShGl.rtf

Establishing Eyewear Business In Barbados
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A 5 page paper that discusses establishing an eyewear manufacturing business in Barbados. An introduction to the island is provided, then the writer discusses the industry, human resources issues and goals of the company. Data included. Bibliography lists 4 sources.
Filename: PGbds.rtf

Ethical Challenges for Multinational Businesses
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This 8 page paper examines multinational businesses and how they exploit children and workers in general. Things that can be done to effect change are noted. Bibliography lists 8 sources.
Filename: SA614mlt.rtf

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