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Papers On International Business
Page 87 of 263

Finland's Sonera
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An 18 page paper examining Sonera, formerly the wholly state-owned telephone company of Finland. In Europe, it is known that cellular telephone usage is skyrocketing but it is generally only the Germans and British mentioned in accounts. For all the publicity surrounding Vodafone and the German Mannesmann, many have missed the fact that it has been the Finns that have enjoyed the benefits of having the most advanced telephone company in Europe and that it has been Sonera that has brought Finland to that distinction. Sonera has brought Finland to 80% penetration in cellular use and is focusing on wireless Internet services as its strategy for the future. Sonera holds stakes in cellular providers in several nations, including the US where it is introducint the GSM standard on which European cellular service has been based. Includes a SWOT Analysis. Bibliography lists 22 sources.
Filename: KSSonera.wps

First Choice Holidays; IT Strategy and SWOT Analysis
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This 5 page paper looks at the travel company First Choice Holidays PLC, discusses the IT strategy and then performs a SWOT analysis to examine the strengths weaknesses, opportunities and threats. The bibliography cites 5 sources.
Filename: TEfirstCh.rtf

FOOT-PROPELLED AND MOTORIZED SCOOTERS AND GERMANY
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This 11-page paper describes the possibility of producing and selling kick scooters in Germany. Discussions include the business culture of Germany, demographics, marketing techniques and brand positioning. Bibliography lists 8 sources.
Filename: MTscoger.rtf

Footing the Bill in Cyberspace - E-Commerce Payment Options
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A 20 page paper that looks at the various payment options that presently exist in the world of e-commerce. Payment options discussed are online credit card transactions, digital cash, online checks, and smart card technology. The features and benefits of each of these options are examined and the privacy and security concerns surrounding each are discussed. Bibliography lists 12 sources.
Filename: LCecash.rtf

Forcing Change in Chinese Manufacturing Sweatshop Conditions
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A 6 page paper discussing alternatives for effecting change in Chinese manufacturing practice. The paper discusses three alternatives: international pressure from the WTO; Congressional import embargoes; and pressure from US retailers selling Chinese-made goods. Pressure from the WTO should be undertaken, but only as a long-term plan for improvement. Because China now is a member of the WTO, the US is prohibited by GATT 1994 Articles XI and XIII from imposing discriminatory prohibitions of Chinese goods into US markets. Consumer boycotts of large companies selling Chinese-made goods, however, is an effective measure that can have the most immediate results. Companies such as Gap, Nike and Toys “R” Us have come under such consumer pressure that they now police the contract manufacturers they use to ensure that the goods that they sell do not originate in Asian sweatshops. Bibliography lists 4 sources.
Filename: KSintlBusSweatBoy.rtf

Ford Motor Company as an MNE
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A 12 page paper discussing Ford's current standing as a multinational enterprise. The paper discusses the innovation in which Ford was born; its growth through the years; its 1980s commitment to quality; current environmental issues; and the departure of Jacque Nasser. Bibliography lists 10 sources.
Filename: KSfordMNE.rtf

Ford Motor Company in Spain
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A 6 page paper discussing strategy and possibilities for Ford in Spain after the government complains that the company has not kept pre-construction promises. The facility opened before the world oil crisis in 1973-74, when much of the American car-buying public discovered the high quality and lower cost of Japanese imports. The entire worldwide auto industry has undergone wrenching changes in the ensuing years, and one result of some of those changes is that Ford now employs fewer workers to accomplish the same tasks as before. The paper provides an introduction, the facts of the case, strategy for current negotiation and a contingency plan. Based on Harvard Case 9-380-091. Bibliography lists 1 source.
Filename: KSFordSpain.wps

Ford Motors/Its International Presence
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An 8 page research paper that discusses Ford in terms of its international presence. As the resurgence of Apple Computers has proven with its Imac and Ipod products, it is quite possible for a company to reinvent itself when both its future and fiscal profile look bleak. Examination of recent coverage and scholarly analysis of Ford Motor Company, as well Ford policy itself as indicated on its Web site, suggests that Ford is in the process of such reinvention. Furthermore, sources suggest that this reinvention of the Ford name brand draws on Ford's current international presence rather than on the way Ford is perceived domestically. This analysis will show that Ford has established an international presence based on small, increasingly-more fuel efficient cars, which is a drastic departure from its past reputation and direction and that this identity for the company constitutes its future direction, both domestically and abroad, as Ford executives confront the environmental and economic realities of the current era. Bibliography lists 10 sources.
Filename: khfordin.rtf

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