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Papers On International Business
Page 96 of 263

Global marketing in Thailand.
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A five page page paper which looks at the cultural differences between Thailand and the US, and the way in which these would impact on marketing and company organisation for an American firm commencing operations in Thailand. Bibliography lists 5 sources
Filename: JLthai.rtf

Global Marketing Strategy; With Specific Attention on the Automotive Industry
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This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the internationalization process, the choice of a standardized or a localized strategy and media issues. The paper looks at a wide range of theories that can be applied to nay industry but pays particular attention to the car markets. The bibliography cites 25 sources.
Filename: TEGMSauto.rtf

Global Marketing; A Case Study
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This 7 page paper looks at how an international company's marketing strategy. The company chosen is Rebook, the sports wear companies that competes head to head with Nike. The first part of the paper examines the level of customization the company has chosen to adapt with the second part of the paper analyzing the reasons for this choice and assessing the level of success. A comparison is made with Nike's standardization strategy. The bibliography cites 8 sources.
Filename: TEreebok.rtf

Global Services Market
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A 5 page paper that discusses issues related to the globalization of the services industry. What is meant by "services" is discussed as is the need for international diversification of service firms. Protection for services sector is also defined with a discussion of why it is needed. Finally, the writer reports opposition to such protection. Bibliography lists 7 sources.
Filename: PGsvcgl.rtf

Global Staffing and National Laws
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A 5 page paper using Singapore and Japan, both cultural and geographical neighbors, to illustrate the complexities that multinational firms face in organizing international staffing efforts. Of course organizations need to operate as efficiently as possible, and adopting a global perspective on staffing ostensibly could work to achieve that greater efficiency. National laws and cultural perspectives can vary widely even within a single geographical region, however. Depending on the company and where its sites are located, more efficient international HRM may take the form of coordinating the efforts of nation-specific offices. Bibliography lists 8 sources.
Filename: KShrGlobal.rtf

Global Staffing Issues - Acquiring Company In Germany
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A 20 page paper that begins with the brief scenario and an the identification of the U.S. company, industry, and German company to be acquired (all fictitious). The rest of the paper is fact and includes a report and discussion of German employment/labor laws and practices, human resource issues to be considered when staffing and doing business in Germany and comments on whether or not the American company needs to change its organizational structure. The American 'company' is a chain of specialty coffee houses and the company to be acquired is one coffee house owned by a German entrepreneur. Bibliography lists 10 sources.
Filename: PGamgcf.RTF

Global Strategic Planning
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This 3 page paper provides an overview of global strategic planning, including the interaction with organizational design. Bibliography lists 5 sources.
Filename: PGglstp.rtf

Global Studies and Consumerism
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This 5 page paper considers the nature of consumerism in Australia, with a focus on the creation of a global consumer culture and increasing international trade. This paper relates some of the products in a household that represent this kind of global consumerism and the implications for countries like Australia. Bibliography lists 2 sources.
Filename: MHConsu2.rtf

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